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barstoolchicago's engagement rate sits at 0.96%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 17% are videos and 83% are photos. Notably, videos tend to get 9.6x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 45 characters.
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Barstool Chicago
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