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barstoolgruden's engagement rate sits at 0.82%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 83% are videos and 17% are photos. Notably, photos tend to get 5.1x more engagement than videos. Content shows up about every 4 days. Captions lean concise, averaging 142 characters.
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Jon Gruden
SB XXXVII Champ currently @barstoolsports