basic_az_bakes
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@basic_az_bakes

Basic Az Bakes | Brownies & Cookies NZ

PublicGift Shop
12
Posts
3K
Followers
1.8K
Following

Gifting Brownies & more 🧁 πŸ“¦ Shipping Online NZ wide Mon - Fri Find us in Nirvana Cafe, Queensgate Mall πŸ‘‘ 🀍Spreading Sweetness from our whanau to y...

www.basicazbakes.co.nz
12 posts analyzed

@basic_az_bakes Profile Analysis Summary

Based on the last 12 posts

When we look at how basic_az_bakes's audience interacts with their content, we see an engagement rate of 1.66% β€” that's about 44 likes and 5 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 2 days β€” a highly consistent rhythm. Captions tend to be moderate-length, averaging around 218 characters.

Key Metrics

3K

Followers

1.8K

Following

12

Total Posts

1.66%

Engagement Rate

44

Avg Likes

5

Avg Comments

Authority Score

39/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
4/25

2,950 followers

Engagement
12/30

1.66% engagement rate

Content
10/20

12 posts, 5 avg comments

Growth
3/15

1.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

525

Total Likes

61

Total Comments

Engagement Rate

1.66%vs 5% (avg)
-67%

Your engagement rate is 67% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

44vs 500 (avg)
-91%

Your average likes are 91% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

5vs 25 (avg)
-80%

Your comments are 80% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.6

Posts per day

Average

4

Posts per week

Medium consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
676

πŸ˜‚ come see us tonight guy at Dowse Night Market Lower Hutt! #nightmarket #lowerhutt #lol #basicaz...

View on Instagram
Content
Video
Most Comments
2910

She might be more obsessed with Dubai then u guys at this point #lol #song #basicaz #dubai #pistac...

View on Instagram
Content
High Performer
615

Have you and ur bestie ever said β€œwe should start a business? Farking doooo it! #basicaz #friendsi...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 67 likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Avg Likes37
Avg Comments5

Photos

Better
Avg Likes48
Avg Comments5

Photos outperform videos by 11 avg engagements per post.

Engagement Trend

Overall Trend

Stable

Comparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-red-400">4.0</span>%

Likes Trend

-0.4%

Before: 44 avg

After: 44 avg

Comments Trend

-30.6%

Before: 6 avg

After: 4 avg

Total Engagement

-4.0%

Before: 50 avg

After: 48 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
7
101-500 chars
Long
1
500+ chars
Short
Likes42
Comments5
MediumBest
Likes48
Comments5
Long
Likes22
Comments2

Average caption length: 218 characters. Medium captions (101-500 chars) perform best with 53 avg engagements.

Hashtag Performance

With Hashtags

Better

10

posts

Avg Likes49
Avg Comments6
#Μ·

Without Hashtags

2

posts

Avg Likes20
Avg Comments2

Most Used Hashtags

#basicazΓ—10#nzΓ—6#smallbusinessΓ—4#lolΓ—3#exploreΓ—3#skitΓ—2#cookiesΓ—2#gratefulΓ—1#entrepreneurΓ—1#nightmarketΓ—1

Average 4.2 hashtags per post. Posts with hashtags get 33 more avg engagements.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 3K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.597

Average

Engagement Rate

1.66%

Below average

Total Followers

3K

Following 1.8K
Profile Insights
  • β€’ Balanced - following close to follower count
  • β€’ Engagement rate is below the 5-10% benchmark for micro accounts
  • β€’ Average of 44 likes and 5 comments per post

Hashtags & Captions

Top Hashtags

#basicaz(10)
#nz(6)
#smallbusiness(4)
#lol(3)
#explore(3)
#skit(2)

Based on 12 recent posts

Top Caption Words

brownie(6)
box(5)
dubai(5)
brownies(3)
wide(3)
lower(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional60% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance43%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance33%

Family & Relationships

Content about family and relationships

Relevance19%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English92%
Portuguese5%
German3%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post131

Estimated based on average engagement Γ— 3

Audience Summary

This growing account shows average engagement with primarily English content. Average post reaches an estimated 131 accounts.

Best Time to Post

Best performing time: Thursday 12am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @basic_az_bakes's recent content

@basic_az_bakes's engagement rate of 1.66% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.

Caption strategy follows a moderate approach with an average of 218 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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