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bathandbodyworks's engagement rate sits at 0.14%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, photos tend to get 7.7x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 183 characters.
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Bath & Body Works