bbcsounds
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@bbcsounds

BBC Sounds

Public
12
Posts
1.1M
Followers
595
Following

Music. 🎵 Radio. 📻 Podcasts. 🎧 Download the free BBC Sounds app now.

bbc.co.uk/sounds
12 posts analyzed

@bbcsounds Profile Analysis Summary

Based on the last 12 posts

When we look at how bbcsounds's audience interacts with their content, we see an engagement rate of 0.14% — that's about 1.4K likes and 77 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, photo content tends to spark 5.5x more interaction than videos — worth noting for anyone studying this account's strategy.

Key Metrics

1.1M

Followers

595

Following

12

Total Posts

0.14%

Engagement Rate

1.4K

Avg Likes

77

Avg Comments

Authority Score

56/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
22/25

1,051,510 followers

Engagement
2/30

0.14% engagement rate

Content
7/20

12 posts, 77 avg comments

Growth
15/15

1767.2:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mega (1M+)

16.7K

Total Likes

928

Total Comments

Engagement Rate

0.14%vs 1.2% (avg)
-88%

Your engagement rate is 88% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

1,392vs 80,000 (avg)
-98%

Your average likes are 98% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

77vs 1,500 (avg)
-95%

Your comments are 95% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

12.0

Posts per day

Average

84

Posts per week

Low consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
8.3K738

Wayne Rooney is not happy with Mohamed Salah’s comments on Liverpool 😤

View on Instagram
Content
Video
High Performer
4.4K108

“I used to say that Idris Elba was my dad in order to get meetings with agents.” Munya Chawawa spok...

View on Instagram
Content
Video
High Performer
2.4K16

“Most wildlife would do anything to avoid a negative encounter with a person.” Steve Backshall on a...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 8.3K likes on average.

Content Type Analysis

Content Distribution

83%
17%
Videos (10)Photos (2)

Videos

Avg Likes824
Avg Comments19

Photos

Better
Avg Likes4.2K
Avg Comments369

Photos outperform videos by 3.8K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">92.2</span>%

Likes Trend

-92.1%

Before: 2.6K avg

After: 204 avg

Comments Trend

-94.7%

Before: 147 avg

After: 8 avg

Total Engagement

-92.2%

Before: 2.7K avg

After: 211 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
10
101-500 chars
Long
1
500+ chars
ShortBest
Likes8.3K
Comments738
Medium
Likes809
Comments19
Long
Likes338
Comments3

Average caption length: 235 characters. Short captions (1-100 chars) perform best with 9K avg engagements.

Hashtag Performance

With Hashtags

3

posts

Avg Likes189
Avg Comments6

Without Hashtags

Better

9

posts

Avg Likes1.8K
Avg Comments101

Most Used Hashtags

#bbctopcomment×2#bbcsounds×2#bbcworldservice×1#guthealth×1#microbiome×1#sciencefacts×1#didyouknow×1

Average 0.8 hashtags per post. Posts without hashtags perform 1.7K better on average.

Growth Indicators

Account Classification

Mega Influencer
1K10K50K500K1M10M+

With 1.1M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%

Following/Followers

0.001

Excellent

Engagement Rate

0.14%

Below average

Total Followers

1.1M

Following 595
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 0.2-0.5% benchmark for mega accounts
  • Average of 1.4K likes and 77 comments per post

Hashtags & Captions

Top Hashtags

#bbctopcomment(2)
#bbcsounds(2)
#bbcworldservice(1)
#guthealth(1)
#microbiome(1)
#sciencefacts(1)

Based on 12 recent posts

Top Caption Words

listen(9)
bbc(9)
sounds(8)
ruth(4)
steve(3)
latest(3)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional46% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Entertainment & Music

Entertainment, music, and nightlife content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance80%

Business & Motivation

Entrepreneurship and motivational content

Relevance60%

Travel & Adventure

Content related to travel destinations and adventures

Relevance20%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English88%
Portuguese8%
Turkish4%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMega Influencer

1M+ followers

Est. Reach per Post4.2K

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 4.2K accounts.

Best Time to Post

Best performing time: Monday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @bbcsounds's recent content

@bbcsounds's engagement rate of 0.14% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.

Best performing photo generated 6.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 235 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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