bcg's engagement rate sits at 0.04%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 17% are videos and 83% are photos. Notably, photos tend to get 1.4x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 374 characters.