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beatenpathco's engagement rate sits at 0.71%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, photos tend to get 2.3x more engagement than videos. Content shows up about every 13 days. Captions lean concise, averaging 84 characters.
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BEATEN PATH CO
Built to last. Life beyond the beaten path. @smilehardproject