@billabong
Billabong
#KnowTheFeeling @billabongwomens
@billabong Profile Analysis Summary
Based on the last 12 posts
When we look at how billabong's audience interacts with their content, we see an engagement rate of 0.25% β that's about 6.1K likes and 87 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, photo content tends to spark 2.5x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 6 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 209 characters.
Key Metrics
2.5M
Followers
1K
Following
6.5K
Total Posts
0.25%
Engagement Rate
6.1K
Avg Likes
87
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
2,452,485 followers
0.25% engagement rate
6469 posts, 87 avg comments
2351.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
73.1K
Total Likes
1K
Total Comments
Engagement Rate
Your engagement rate is 79% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 92% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 94% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
They say the apple doesnβt fall from the tree, and the Ironβs clan passions run deep. While Andy had...
View on Instagram
Create your oasis with our new @billabong collection βοΈπ Comment βBILLABONGβ to get these laid-back...
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Introducing @billabong for dorm life βοΈπ Tap the link in our bio to shop the new collection! #lovem...
View on InstagramAnalyzed 12 posts. Top content receives 31.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 5.7K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">44.0</span>%
Likes Trend
-45.0%
Before: 7.9K avg
After: 4.3K avg
Comments Trend
+91.1%
Before: 60 avg
After: 114 avg
Total Engagement
-44.0%
Before: 7.9K avg
After: 4.4K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 209 characters. Medium captions (101-500 chars) perform best with 6.9K avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.2 hashtags per post. Posts without hashtags perform 50 better on average.
Growth Indicators
Account Classification
Mega InfluencerWith 2.5M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.000
ExcellentEngagement Rate
0.25%
Above averageTotal Followers
2.5M
Following 1K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 0.2-0.5% benchmark for mega accounts
- β’ Average of 6.1K likes and 87 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 18.3K accounts.
Best Time to Post
Best performing time: Thursday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @billabong's recent content
@billabong's engagement rate of 0.25% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 6 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 5.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 209 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.