billxmas's engagement rate sits at 1.16%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 2.9x more engagement than photos. Content shows up about every 121 days. Captions lean concise, averaging 39 characters.