birgitroobol
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@birgitroobol

Birgit Roobol (aka the messy mom)

PublicDigital creator
12
Posts
7.4K
Followers
2.8K
Following

๐Ÿ‹messy mom diary ๐ŸŽ€Loua (5) & Izzy (1) ๐Ÿ’eerlijk moederschap ๐Ÿ’˜ tips, wolletjes & speelgoed ๐Ÿ’›TikTok (16K) ๐Ÿ’Œ UGC of samenwerken?

linktr.ee/birgit.roobol
12 posts analyzed

@birgitroobol Profile Analysis Summary

Based on the last 12 posts

When we look at how birgitroobol's audience interacts with their content, we see an engagement rate of 3.88% โ€” that's about 234 likes and 54 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here โ€” but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 4.1x more interaction than videos โ€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 184 days โ€” a infrequent rhythm. Captions tend to be detailed, averaging around 660 characters.

Key Metrics

7.4K

Followers

2.8K

Following

12

Total Posts

3.88%

Engagement Rate

234

Avg Likes

54

Avg Comments

Authority Score

52/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

7,414 followers

Engagement
20/30

3.88% engagement rate

Content
10/20

12 posts, 54 avg comments

Growth
5/15

2.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

2.8K

Total Likes

649

Total Comments

Engagement Rate

3.88%vs 5% (avg)
-22%

Your engagement rate is 22% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

234vs 500 (avg)
-53%

Your average likes are 53% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

54vs 25 (avg)
+116%

Your comment rate exceeds the Nano (1K-10K) average by 116%. You're building meaningful conversations with your audience.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
1.1K268

Izzy Sue Krijthe. Een droom die uitkomt. ๐Ÿฉท Op zondag 8 september om 19:55 uur is ons meisje geboren...

View on Instagram
Content
High Performer
543141

๐ŸŒ™ Loua Mae Krijthe Geboren op zondag 25 oktober om 10:08 uur. Ze is er eindelijk en we zijn zo inte...

View on Instagram
Content
High Performer
21039

Moeders, het begon ooit met hen. En eigenlijk bestaat de hele wereld uit moeders en hun kinderen. Zo...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 1.1K likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Avg Likes93
Avg Comments20

Photos

Better
Avg Likes375
Avg Comments88

Photos outperform videos by 350 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">76.3</span>%

Likes Trend

-74.0%

Before: 371 avg

After: 96 avg

Comments Trend

-85.3%

Before: 94 avg

After: 14 avg

Total Engagement

-76.3%

Before: 466 avg

After: 110 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
6
101-500 chars
Long
6
500+ chars
MediumBest
Likes345
Comments79
Long
Likes123
Comments30

Average caption length: 660 characters. Medium captions (101-500 chars) perform best with 424 avg engagements.

Hashtag Performance

With Hashtags

10

posts

Avg Likes116
Avg Comments24
#ฬท

Without Hashtags

Better

2

posts

Avg Likes822
Avg Comments205

Most Used Hashtags

#moederschapร—9#ouderschapร—7#opvoedenร—5#duurzaamspeelgoedร—2#tonieboxร—1#speelgoedร—1#hechtingร—1#opvoedeninverbindingร—1#moederdagร—1#moederliefdeร—1

Average 4.1 hashtags per post. Posts without hashtags perform 887 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 7.4K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.374

Good

Engagement Rate

3.88%

Below average

Total Followers

7.4K

Following 2.8K
Profile Insights
  • โ€ข Good ratio - more followers than following
  • โ€ข Engagement rate is below the 5-10% benchmark for micro accounts
  • โ€ข Average of 234 likes and 54 comments per post

Hashtags & Captions

Top Hashtags

#moederschap(9)
#ouderschap(7)
#opvoeden(5)
#duurzaamspeelgoed(2)
#toniebox(1)
#speelgoed(1)

Based on 12 recent posts

Top Caption Words

het(38)
een(26)
dat(20)
mijn(17)
ook(17)
zijn(16)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional78% dominant+Energetic & Driven

The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.

Family & Relationships

Content about family and relationships

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance18%

Food & Cuisine

Food-related content and culinary experiences

Relevance9%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Spanish23%
French21%
Turkish21%
English15%

Detected from 12 post captions

Audience Engagement

Engagement LevelHigh

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post701

Estimated based on average engagement ร— 3

Audience Summary

This growing account shows high engagement with primarily Spanish content. Average post reaches an estimated 701 accounts.

Best Time to Post

Best performing time: Monday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @birgitroobol's recent content

@birgitroobol's engagement rate of 3.88% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 184 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 4.8x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 660 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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