blizzard's engagement rate sits at 1.75%. That's 17% above what you'd typically see for accounts with 500K-1M followers (average 1.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 33% are videos and 67% are photos. Notably, videos tend to get 8.0x more engagement than photos. Content shows up about every 17 days. Captions lean moderate, averaging 288 characters.