both.nyc's engagement rate sits at 16.05%. That's 791% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 92% are videos and 8% are photos. Notably, videos tend to get 16.8x more engagement than photos. Content shows up about every 66 days. Captions lean moderate, averaging 444 characters.