@brightstepsbehavior
Bright Steps Behavior
Owned & operated by BCBAs @lindsaytclarke & @capecodbcba who help clients & families take the bright steps forward through Applied Behavior Analysis
@brightstepsbehavior Profile Analysis Summary
Based on the last 12 posts
When we look at how brightstepsbehavior's audience interacts with their content, we see an engagement rate of 0.73% — that's about 16 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, video content tends to spark 2.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 105 days — a infrequent rhythm. Captions tend to be detailed, averaging around 826 characters.
Key Metrics
2.3K
Followers
1.3K
Following
12
Total Posts
0.73%
Engagement Rate
16
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
2,323 followers
0.73% engagement rate
12 posts, 1 avg comments
1.8:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
190
Total Likes
13
Total Comments
Engagement Rate
Your engagement rate is 85% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 96% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Saturday
Most active day
Posts by Weekday
Top Performing Content
Tonight, we stood in a moment I don’t think any of us imagined when this all began. Our very first g...
View on Instagram
Almost 7 years ago I was an emotional, anxious wreck leaving Evelyn for the first time after my mate...
View on Instagram
If we could wish you and your family anything, this new year, and into the future, it is for you to ...
View on InstagramAnalyzed 12 posts. Top content receives 42 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 25 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">18.8</span>%
Likes Trend
-20.8%
Before: 18 avg
After: 14 avg
Comments Trend
+16.7%
Before: 1 avg
After: 1 avg
Total Engagement
-18.8%
Before: 19 avg
After: 15 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 826 characters. Long captions (500+ chars) perform best with 23 avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 1.3 hashtags per post. Posts with hashtags get 9 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 2.3K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.565
AverageEngagement Rate
0.73%
Below averageTotal Followers
2.3K
Following 1.3K- • Balanced - following close to follower count
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 16 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows low engagement with primarily English content. Average post reaches an estimated 48 accounts.
Best Time to Post
Best performing time: Friday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @brightstepsbehavior's recent content
@brightstepsbehavior's engagement rate of 0.73% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 105 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 826 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.