@britishlibrary
British Library
Weβre the UKβs national library, working to restore our services following a cyber-attack. Need help? Get in touch at customer@bl.uk
@britishlibrary Profile Analysis Summary
Based on the last 12 posts
When we look at how britishlibrary's audience interacts with their content, we see an engagement rate of 0.22% β that's about 1.1K likes and 16 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos.
On the posting side, new content shows up about every 4 days β a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 243 characters.
Key Metrics
502.9K
Followers
229
Following
2.4K
Total Posts
0.22%
Engagement Rate
1.1K
Avg Likes
16
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
502,879 followers
0.22% engagement rate
2419 posts, 16 avg comments
2196.0:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
12.9K
Total Likes
189
Total Comments
Engagement Rate
Your engagement rate is 86% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 97% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
We love a good word. Here are a few favourites heard at the British Library. What's your favourite w...
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Fancy a free, fun, family friendly event in West Yorkshire, stop scrolling! βΌοΈππ AD we recently vi...
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With a new film adaptation premiering today, thereβs no better time to return to Wuthering Heights. ...
View on InstagramAnalyzed 12 posts. Top content receives 2.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 19 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">10.0</span>%
Likes Trend
+8.1%
Before: 1K avg
After: 1.1K avg
Comments Trend
+355.9%
Before: 6 avg
After: 26 avg
Total Engagement
+10.0%
Before: 1K avg
After: 1.1K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 243 characters. Medium captions (101-500 chars) perform best with 1.1K avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 1.6 hashtags per post. Posts with hashtags get 1.5K more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 502.9K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.000
ExcellentEngagement Rate
0.22%
Below averageTotal Followers
502.9K
Following 229- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 0.5-1% benchmark for large accounts
- β’ Average of 1.1K likes and 16 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Travel & Adventure
Content related to travel destinations and adventures
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 3.2K accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @britishlibrary's recent content
@britishlibrary's engagement rate of 0.22% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 243 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.