@britishmuseum
British Museum
🏛 Explore 2 million years of human history
@britishmuseum Profile Analysis Summary
Based on the last 12 posts
When we look at how britishmuseum's audience interacts with their content, we see an engagement rate of 0.26% — that's about 6.1K likes and 444 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 2.0x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 16 days — a infrequent rhythm. Captions tend to be detailed, averaging around 826 characters.
Key Metrics
2.5M
Followers
780
Following
3.5K
Total Posts
0.26%
Engagement Rate
6.1K
Avg Likes
444
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
2,522,956 followers
0.26% engagement rate
3534 posts, 444 avg comments
3234.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
72.9K
Total Likes
5.3K
Total Comments
Engagement Rate
Your engagement rate is 78% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 92% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 70% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Big announcement! Big moment! Today, the British Museum took over @PiccadillyLights to announce tha...
View on Instagram
Discover the reality behind a millennium of myth at this sweeping exhibition on the legendary Japane...
View on Instagram
Happy Puppy Day 🐶 Which puppy reminds you most of your partner? Tag them in the comments 🏷️ 🖼️ ...
View on InstagramAnalyzed 12 posts. Top content receives 19.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 4K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">39.6</span>%
Likes Trend
-32.8%
Before: 7.3K avg
After: 4.9K avg
Comments Trend
-97.0%
Before: 862 avg
After: 26 avg
Total Engagement
-39.6%
Before: 8.1K avg
After: 4.9K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 826 characters. Long captions (500+ chars) perform best with 7.5K avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 1.0 hashtags per post. Posts without hashtags perform 1.3K better on average.
Growth Indicators
Account Classification
Mega InfluencerWith 2.5M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.000
ExcellentEngagement Rate
0.26%
Above averageTotal Followers
2.5M
Following 780- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.2-0.5% benchmark for mega accounts
- • Average of 6.1K likes and 444 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 18.2K accounts.
Best Time to Post
Best performing time: Thursday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @britishmuseum's recent content
@britishmuseum's engagement rate of 0.26% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 16 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 826 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.