brodiesmith
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@brodiesmith

Brodie Smith

Public
12
Posts
36.1K
Followers
971
Following

@btsfreightsolutions @splose @bethanywines_barossa @wsportsandmedia

12 posts analyzed

@brodiesmith Profile Analysis Summary

Based on the last 12 posts

When we look at how brodiesmith's audience interacts with their content, we see an engagement rate of 3.55% — that's about 1.3K likes and 12 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 42% higher, which suggests a genuinely engaged community.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 9.8x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 21 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 180 characters.

Key Metrics

36.1K

Followers

971

Following

12

Total Posts

3.55%

Engagement Rate

1.3K

Avg Likes

12

Avg Comments

Authority Score

51/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

36,054 followers

Engagement
20/30

3.55% engagement rate

Content
0/20

12 posts, 12 avg comments

Growth
11/15

37.1:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

15.2K

Total Likes

141

Total Comments

Engagement Rate

3.55%vs 2.5% (avg)
+42%

Your engagement rate is 42% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

1,268vs 2,000 (avg)
-37%

Your average likes are 37% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

12vs 80 (avg)
-85%

Your comments are 85% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

0

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
5.8K28

can’t have you waiting another 15 years @brodiesmith 😭

View on Instagram
Content
High Performer
2.9K7

20 years in the making has taken us out to Streaky Bay to run out together with our boys! Unfortunat...

View on Instagram
Content
High Performer
1.8K24

Another special Day with life long friends 🐏 This is what it’s all about 😁

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 5.8K likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Avg Likes231
Avg Comments5

Photos

Better
Avg Likes2.3K
Avg Comments18

Photos outperform videos by 2.1K avg engagements per post.

Engagement Trend

Overall Trend

Stable

Comparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-red-400">1.2</span>%

Likes Trend

-1.1%

Before: 1.3K avg

After: 1.3K avg

Comments Trend

-14.5%

Before: 13 avg

After: 11 avg

Total Engagement

-1.2%

Before: 1.3K avg

After: 1.3K avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
7
1-100 chars
Medium
4
101-500 chars
Long
1
500+ chars
ShortBest
Likes1.5K
Comments14
Medium
Likes864
Comments4
Long
Likes926
Comments24

Average caption length: 180 characters. Short captions (1-100 chars) perform best with 1.6K avg engagements.

Hashtag Performance

With Hashtags

1

posts

Avg Likes926
Avg Comments24

Without Hashtags

Better

11

posts

Avg Likes1.3K
Avg Comments11

Most Used Hashtags

#vision×1#goals×1#freight×1#logistics×1#trusted×1#reliable×1#btsfreightsolutions×1

Average 0.6 hashtags per post. Posts without hashtags perform 360 better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 36.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.027

Excellent

Engagement Rate

3.55%

Above average

Total Followers

36.1K

Following 971
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 3-5% benchmark for small accounts
  • Average of 1.3K likes and 12 comments per post

Hashtags & Captions

Top Hashtags

#vision(1)
#goals(1)
#freight(1)
#logistics(1)
#trusted(1)
#reliable(1)

Based on 12 recent posts

Top Caption Words

out(5)
years(4)
bts(3)
freight(3)
logistics(3)
another(3)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional39% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance57%

Food & Cuisine

Food-related content and culinary experiences

Relevance29%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance29%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English84%
Portuguese13%
German3%

Detected from 12 post captions

Audience Engagement

Engagement LevelHigh

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post3.8K

Estimated based on average engagement × 3

Audience Summary

This established account shows high engagement with primarily English content. Average post reaches an estimated 3.8K accounts.

Best Time to Post

Best performing time: Friday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @brodiesmith's recent content

@brodiesmith's engagement rate of 3.55% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 21 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 4.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 180 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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