browcode
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@browcode

Brow Code

PublicBeauty, cosmetic & personal care
12
Posts
234.1K
Followers
1.8K
Following

Professionally-Backed Brow Cosmetics, At-Home Tint & Lamination Kits by @melaniemarris Available @meccabeauty @browcodepro

linktr.ee/browcode.retail
12 posts analyzed

@browcode Profile Analysis Summary

Based on the last 12 posts

When we look at how browcode's audience interacts with their content, we see an engagement rate of 0.04% — that's about 32 likes and 73 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 78.4x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 177 characters.

Key Metrics

234.1K

Followers

1.8K

Following

4.2K

Total Posts

0.04%

Engagement Rate

32

Avg Likes

73

Avg Comments

Authority Score

62/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

234,077 followers

Engagement
0/30

0.04% engagement rate

Content
20/20

4244 posts, 73 avg comments

Growth
15/15

130.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

381

Total Likes

881

Total Comments

Engagement Rate

0.04%vs 1.8% (avg)
-98%

Your engagement rate is 98% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

32vs 8,000 (avg)
-100%

Your average likes are 100% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

73vs 250 (avg)
-71%

Your comments are 71% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

1.2

Posts per day

Average

8

Posts per week

High consistency

Saturday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
385853

WIN a Brow Code gift pack worth over $500 🤍 To enter: • Follow @browcode • Like this post • Tag a f...

View on Instagram
Content
Video
High Performer
-19

The tweezers professionals swear by are back 🚨👏 Pointed Precision Tweezers are designed to grip e...

View on Instagram
Content
High Performer
-18

Serving brow perfection 🖤 MUA @seeebeauty on @marilyn_melo using Imitations Micro Brow Pencil in Gr...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 385 likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Avg Likes-1
Avg Comments3

Photos

Better
Avg Likes48
Avg Comments109

Photos outperform videos by 155 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">6811.1</span>%

Likes Trend

+0.0%

Before: -1 avg

After: 65 avg

Comments Trend

+3470.8%

Before: 4 avg

After: 143 avg

Total Engagement

+6811.1%

Before: 3 avg

After: 207 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
11
101-500 chars
Long
500+ chars
Short
Likes-1
Comments0
MediumBest
Likes35
Comments80

Average caption length: 177 characters. Medium captions (101-500 chars) perform best with 115 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0

Without Hashtags

Better

12

posts

Avg Likes32
Avg Comments73

Average 0.0 hashtags per post. Posts without hashtags perform 105 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 234.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.008

Excellent

Engagement Rate

0.04%

Below average

Total Followers

234.1K

Following 1.8K
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 32 likes and 73 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

brow(13)
hair(5)
brows(4)
arches(4)
imitations(4)
micro(4)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional34% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Beauty & Skincare

Beauty tips and skincare routines

Relevance100%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance25%

Business & Motivation

Entrepreneurship and motivational content

Relevance25%

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English92%
Portuguese8%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post95

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 95 accounts.

Best Time to Post

Best performing time: Thursday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @browcode's recent content

@browcode's engagement rate of 0.04% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.

Best performing photo generated 11.8x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 177 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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