@built.construction
Built
Now is the time. Digital-first construction to change the way the world is built.
@built.construction Profile Analysis Summary
Based on the last 12 posts
When we look at how built.construction's audience interacts with their content, we see an engagement rate of 0.74% — that's about 95 likes and 2 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 1.4x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 588 characters.
Key Metrics
13.1K
Followers
52
Following
12
Total Posts
0.74%
Engagement Rate
95
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
13,090 followers
0.74% engagement rate
12 posts, 2 avg comments
251.7:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.1K
Total Likes
24
Total Comments
Engagement Rate
Your engagement rate is 71% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.4
Posts per day
3
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
We’re pleased to share that Built and Wesfarmers have formed a 50:50 joint venture to establish Buil...
View on Instagram
29 slabs in 29 weeks. Talk about efficiency. Our team is finding new and smarter ways to build, hel...
View on Instagram
What does digital-first mean? “It allows us to do what we’ve always done in the industry but at a m...
View on InstagramAnalyzed 12 posts. Top content receives 317 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 31 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">29.3</span>%
Likes Trend
+29.1%
Before: 83 avg
After: 107 avg
Comments Trend
+40.0%
Before: 2 avg
After: 2 avg
Total Engagement
+29.3%
Before: 84 avg
After: 109 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 588 characters. Long captions (500+ chars) perform best with 124 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 5.0 hashtags per post. Posts with hashtags get 20 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 13.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.004
ExcellentEngagement Rate
0.74%
Below averageTotal Followers
13.1K
Following 52- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 95 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Fitness & Health
Posts about fitness, workouts, and healthy living
Business & Motivation
Entrepreneurship and motivational content
Travel & Adventure
Content related to travel destinations and adventures
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 284 accounts.
Best Time to Post
Best performing time: Tuesday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @built.construction's recent content
@built.construction's engagement rate of 0.74% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 3.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 588 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.