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Undertone matched shades in a tinted sunscreen is what we deserve in 2026. If you are not sure about shades then we are introducing sample sachets, we are opening pre order next week and you will be a
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A moisturiser, a primer, and SPF 50 PA++++ β€” all brought into one effortless step. It hydrates, smoothens, and protects without the weight of layers or the need to overthink. No white cast, no piling,
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From screen to skinβ€” finally! Atypiical stepped out…& you showed up!πŸ₯ΉπŸ’œ Thank you for this crazy love #Surat, our home city. Our hearts are full. Also special thanks to @dr.reeyapatel for making it
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Dumb mistakes I did as a 26 year old founder of a beauty brand. Take notes so you don’t make them. #founderlife #founderstory #buildingabrand
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GRWM or smtg #grwm #founderlife
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We’ve always believed Atypiical isn’t just ours to launch, it’s something we build with the people who’ve been with us from the start. So before going live, we called in our community. No scripts, no
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POV: building a brand from scratch with zero rulebook. The mistakes were expensive, the lessons were worth it. Comment if you want Part 2 πŸ™ˆ #founderstory #indianfounder #startuplife #buildingabrand
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Built Atypiical for Indian skin that's been ignored by every sunscreen brand. Calling real customers to hear if we got it right. #sunscreenindia #tintedsunscreen #customerreview
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one of the many little moments from this πŸ₯ΊπŸ€ we couldn’t capture everything, but this one stayed with us. to everyone who was part of our very first website shoot, this is yours as much as ours. our
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My 2 cents on unsolicited advice from "uncles". It’s been 2 years since I have been building @itsatypiical and I can't tell you how many times people have discouraged me before I even start πŸ™„ Did I
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Pre-Orders are finally live. Here is exactly how it works. Drop down any questions you might have in the comments below πŸ‘‡ #atypiical #SunscreenForBrownSkin
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& WE’RE LIVE! Two years of building, reworking, and believing in something that didn’t exist yet β€” now finally out in the world, with you. Feels surreal. Feels personal. Atypiical is now live.πŸ’œ #
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About @bymillipatel

Milli Patel is a verified Instagram nano influencer. With 8.3K followers and 93 posts, bymillipatel's account shows a follower-to-following ratio of 8.9:1. View all content anonymously on Pictame - no login required.

bymillipatel's engagement rate sits at 2.74%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow β€” though every community is unique.

Out of the last 12 posts, 83% are videos and 17% are photos. Notably, videos tend to get 1.6x more engagement than photos. New posts appear roughly every 3 days β€” a steady, reliable rhythm. Captions lean moderate, averaging 267 characters.

2.74% engagement rate β€” room to grow compared to average for 1K-10K follower accounts.
83% videos, 17% photos. Videos get 1.6x more engagement here.
New content every 3 days β€” a steady rhythm.
8.9:1 follower-to-following ratio.

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bymillipatel
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@bymillipatel

Milli Patel

Public
Posts
93
Top Hashtags
#Atypiical#Skincare#founderlife#SunscreenForBrownSkin#founderstory#buildingabrand#atypiical#tintedsunscreenindia

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#gym#motivation#sunset#dog#model#makeup#beach#sky#party#cool#igers#cats
Followers
8.3K
Following
930
Avg. Likes
210
Avg. Comments
17
Engagement
2.75%

Nobody tells you how hard building a brand is. So I'm documenting all of it. @itsatypiical

atypiical.in
#nofilter
#workout
#foodporn