@byterryofficial
BY TERRY
Makeup that cares is our 'savoir-faire'. "Beauty is not a stereotype, your style is your own signature, to be expressed day by day." @terrydegunzburg
@byterryofficial Profile Analysis Summary
Based on the last 12 posts
When we look at how byterryofficial's audience interacts with their content, we see an engagement rate of 0.04% — that's about 175 likes and 13 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 1.4x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 420 characters.
Key Metrics
518.2K
Followers
830
Following
12
Total Posts
0.04%
Engagement Rate
175
Avg Likes
13
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
518,184 followers
0.04% engagement rate
12 posts, 13 avg comments
624.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.1K
Total Likes
157
Total Comments
Engagement Rate
Your engagement rate is 98% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 97% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.7
Posts per day
5
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Come with us to @SpaceNK ✨🍒 Our founder Terry de Gunzburg stopped by the exclusive Tea to Tan spac...
View on Instagram
🇫🇷 Une pschitt et c’est fini! @abigael_lagnado_makeuphair est sortie avec notre iconique Tea to T...
View on Instagram
Summer, bottled. ✨🍒 Watch #ByTerryBeauties @CarlaDolier build the ultimate sun-kissed look using t...
View on InstagramAnalyzed 12 posts. Top content receives 307 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 60 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">6.3</span>%
Likes Trend
+0.0%
Before: 175 avg
After: 175 avg
Comments Trend
+156.8%
Before: 7 avg
After: 19 avg
Total Engagement
+6.3%
Before: 182 avg
After: 194 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 420 characters. Long captions (500+ chars) perform best with 227 avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.2 hashtags per post. Posts with hashtags get 29 more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 518.2K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.002
ExcellentEngagement Rate
0.04%
Below averageTotal Followers
518.2K
Following 830- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.5-1% benchmark for large accounts
- • Average of 175 likes and 13 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 525 accounts.
Best Time to Post
Best performing time: Thursday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @byterryofficial's recent content
@byterryofficial's engagement rate of 0.04% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 1.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 420 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.