calgaryhumane
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@calgaryhumane

Calgary Humane Society

PublicNonprofit organization
12
Posts
75.5K
Followers
363
Following

Protect Animals. Support People. Create A More Humane World.

linktr.ee/calgaryhumane
12 posts analyzed

@calgaryhumane Profile Analysis Summary

Based on the last 12 posts

When we look at how calgaryhumane's audience interacts with their content, we see an engagement rate of 0.62% β€” that's about 462 likes and 9 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 4.7x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 3 days β€” a moderately consistent rhythm. Captions tend to be detailed, averaging around 658 characters.

Key Metrics

75.5K

Followers

363

Following

12

Total Posts

0.62%

Engagement Rate

462

Avg Likes

9

Avg Comments

Authority Score

51/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

75,549 followers

Engagement
8/30

0.62% engagement rate

Content
4/20

12 posts, 9 avg comments

Growth
15/15

208.1:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

5.5K

Total Likes

111

Total Comments

Engagement Rate

0.62%vs 2.5% (avg)
-75%

Your engagement rate is 75% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

462vs 2,000 (avg)
-77%

Your average likes are 77% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

9vs 80 (avg)
-88%

Your comments are 88% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.4

Posts per day

Average

3

Posts per week

Medium consistency

Friday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
2.5K53

Look at these adorable puppies!! These babies are sweet, playful, and oh so cuddly πŸ’•. 7 pups are l...

View on Instagram
Content
Video
High Performer
68410

Here's to all the dog moms, Happy Mother's Day ❀️! Muskwa and Hazy found their forever homes and w...

View on Instagram
Content
High Performer
54110

Bhoora would like to introduce himself! This charming dog has unmatched loyalty and quite the advent...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 2.5K likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Better
Avg Likes974
Avg Comments20

Photos

Avg Likes206
Avg Comments4

Videos outperform photos by 784 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">52.0</span>%

Likes Trend

-51.7%

Before: 623 avg

After: 301 avg

Comments Trend

-63.0%

Before: 14 avg

After: 5 avg

Total Engagement

-52.0%

Before: 636 avg

After: 306 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
3
101-500 chars
Long
9
500+ chars
Medium
Likes456
Comments8
LongBest
Likes463
Comments10

Average caption length: 658 characters. Long captions (500+ chars) perform best with 473 avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes462
Avg Comments9
#Μ·

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#calgaryhumanesocietyΓ—4#dogloversΓ—4#adoptdontshopΓ—4#animalwelfareΓ—2#rescuedogΓ—2#dogadoptionΓ—2#paintworkshopΓ—1#canadianartistΓ—1#artforacauseΓ—1#calgaryeventsΓ—1

Average 6.4 hashtags per post. Posts with hashtags get 471 more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 75.5K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.005

Excellent

Engagement Rate

0.62%

Below average

Total Followers

75.5K

Following 363
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is below the 1-3% benchmark for medium accounts
  • β€’ Average of 462 likes and 9 comments per post

Hashtags & Captions

Top Hashtags

#calgaryhumanesociety(4)
#doglovers(4)
#adoptdontshop(4)
#animalwelfare(2)
#rescuedog(2)
#dogadoption(2)

Based on 12 recent posts

Top Caption Words

dog(13)
dogs(11)
today(10)
kelvin(10)
animals(7)
meet(7)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional38% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance100%

Family & Relationships

Content about family and relationships

Relevance74%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance50%

Photography & Art

Focus on visual storytelling and artistic content

Relevance44%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English88%
Portuguese8%
German4%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post1.4K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 1.4K accounts.

Best Time to Post

Best performing time: Saturday 12am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @calgaryhumane's recent content

@calgaryhumane's engagement rate of 0.62% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 5.4x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 658 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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