@callawaygolfsa
Callaway Golf SA
Official Instagram for Callaway Golf South Africa 🇿🇦
@callawaygolfsa Profile Analysis Summary
Based on the last 12 posts
When we look at how callawaygolfsa's audience interacts with their content, we see an engagement rate of 0.32% — that's about 50 likes and 1 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 1.5x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 11 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 251 characters.
Key Metrics
16K
Followers
2.4K
Following
12
Total Posts
0.32%
Engagement Rate
50
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
15,967 followers
0.32% engagement rate
12 posts, 1 avg comments
6.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
604
Total Likes
14
Total Comments
Engagement Rate
Your engagement rate is 87% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Rain tried to slow things down, but we’re ready to roll. With over 150mm falling yesterday, conditio...
View on Instagram
To our valued customers and fellow golfers, As the severe weather continues across the Western and ...
View on Instagram
Pure feel meets ultimate control. 🎯 Forged from a single piece of 1020 Carbon steel, the X Forged ...
View on InstagramAnalyzed 12 posts. Top content receives 98 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 23 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">6.3</span>%
Likes Trend
-5.8%
Before: 52 avg
After: 49 avg
Comments Trend
-25.0%
Before: 1 avg
After: 1 avg
Total Engagement
-6.3%
Before: 53 avg
After: 50 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 251 characters. Long captions (500+ chars) perform best with 102 avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 0.5 hashtags per post. Posts without hashtags perform 27 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 16K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.152
GoodEngagement Rate
0.32%
Below averageTotal Followers
16K
Following 2.4K- • Good ratio - more followers than following
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 50 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Fitness & Health
Posts about fitness, workouts, and healthy living
Travel & Adventure
Content related to travel destinations and adventures
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 151 accounts.
Best Time to Post
Best performing time: Thursday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @callawaygolfsa's recent content
@callawaygolfsa's engagement rate of 0.32% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 11 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 2.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 251 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.