@cartersully
Carter | your Ottawa introvert bestie
probably reading, travelling, watching F1..... ...or dilly dallying, thrifting & starting another home project 💌 inquiries- carter@shifted.digital
@cartersully Profile Analysis Summary
Based on the last 12 posts
When we look at how cartersully's audience interacts with their content, we see an engagement rate of 3.26% — that's about 825 likes and 38 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 30% higher, which suggests a genuinely engaged community.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 1.5x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 5 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 365 characters.
Key Metrics
26.5K
Followers
2.1K
Following
12
Total Posts
3.26%
Engagement Rate
825
Avg Likes
38
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
26,485 followers
3.26% engagement rate
12 posts, 38 avg comments
12.8:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
9.9K
Total Likes
461
Total Comments
Engagement Rate
Your engagement rate is 30% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 59% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 52% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
we are getting back on track with the weekly reports! 🫡 while there may still be snow on the ground...
View on Instagram
#ad two of my favourite things are @tacobellcanada 🌮 and books 📚 so to celebrate Diablo Sauce land...
View on Instagram
postcard from riviera maya, mexico 🏝️✨✈️ trip summary: read, played mermaid in the ocean, took a ...
View on InstagramAnalyzed 12 posts. Top content receives 1.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 342 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">25.8</span>%
Likes Trend
-26.9%
Before: 953 avg
After: 696 avg
Comments Trend
+1.3%
Before: 38 avg
After: 39 avg
Total Engagement
-25.8%
Before: 991 avg
After: 735 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 365 characters. Long captions (500+ chars) perform best with 906 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 3.8 hashtags per post. Posts without hashtags perform 355 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 26.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.078
ExcellentEngagement Rate
3.26%
Above averageTotal Followers
26.5K
Following 2.1K- • Very influential - follows far fewer than followers
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 825 likes and 38 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Travel & Adventure
Content related to travel destinations and adventures
Nature & Environment
Posts featuring natural landscapes and wildlife
Entertainment & Music
Entertainment, music, and nightlife content
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 2.5K accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @cartersully's recent content
@cartersully's engagement rate of 3.26% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 5 days between posts. medium frequency typically leads to better audience retention.
Caption strategy follows a moderate approach with an average of 365 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.