cbs8
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@cbs8

CBS 8 San Diego

PublicMedia/news company
12
Posts
137.1K
Followers
135
Following

Official account for CBS 8 San Diego We want to hear your ideas on how we can cover and help our community: WorkingForYou@cbs8.com

newsin.bio/cbs8
12 posts analyzed

@cbs8 Profile Analysis Summary

Based on the last 12 posts

When we look at how cbs8's audience interacts with their content, we see an engagement rate of 0.21% — that's about 249 likes and 39 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 1.3x more interaction than photos — worth noting for anyone studying this account's strategy.

Key Metrics

137.1K

Followers

135

Following

10.5K

Total Posts

0.21%

Engagement Rate

249

Avg Likes

39

Avg Comments

Authority Score

65/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

137,067 followers

Engagement
3/30

0.21% engagement rate

Content
20/20

10535 posts, 39 avg comments

Growth
15/15

1015.3:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

3K

Total Likes

464

Total Comments

Engagement Rate

0.21%vs 1.8% (avg)
-88%

Your engagement rate is 88% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

249vs 8,000 (avg)
-97%

Your average likes are 97% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

39vs 250 (avg)
-85%

Your comments are 85% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

12.0

Posts per day

Average

84

Posts per week

Low consistency

Saturday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
1K99

SDPD estimates 40,000 people turned out for Downtown San Diego’s No Kings protest. Click Watch Live ...

View on Instagram
Content
Video
Most Comments
768170

Tens of thousands of protesters in San Diego County joined others in cities across the United States...

View on Instagram
Content
Video
High Performer
40244

News 8 obtained documents that allege a University Heights massage business has been linked to crimi...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 1K likes on average.

Content Type Analysis

Content Distribution

92%
Videos (11)Photos (1)

Videos

Better
Avg Likes257
Avg Comments36

Photos

Avg Likes160
Avg Comments63

Videos outperform photos by 70 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">164.6</span>%

Likes Trend

+172.6%

Before: 134 avg

After: 365 avg

Comments Trend

+120.0%

Before: 24 avg

After: 53 avg

Total Engagement

+164.6%

Before: 158 avg

After: 418 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
12
101-500 chars
Long
500+ chars
MediumBest
Likes249
Comments39

Average caption length: 190 characters. Medium captions (101-500 chars) perform best with 288 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0
#Ì·

Without Hashtags

Better

12

posts

Avg Likes249
Avg Comments39

Average 0.0 hashtags per post. Posts without hashtags perform 288 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 137.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.001

Excellent

Engagement Rate

0.21%

Below average

Total Followers

137.1K

Following 135
Profile Insights
  • • Very influential - follows far fewer than followers
  • • Engagement rate is below the 1-3% benchmark for medium accounts
  • • Average of 249 likes and 39 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

live(22)
news(13)
click(12)
watch(11)
latest(11)
updates(11)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative49% dominant+Energetic & Driven

The overall tone of this profile's content leans towards neutral & informative with elements of energetic & driven.

Food & Cuisine

Food-related content and culinary experiences

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance100%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English94%
Portuguese6%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post748

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 748 accounts.

Best Time to Post

Best performing time: Saturday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @cbs8's recent content

@cbs8's engagement rate of 0.21% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.

Best performing video generated 3.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 190 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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