@chanelofficial
CHANEL
The CHANEL 25 Handbag Campaign See more at chanel.com
@chanelofficial Profile Analysis Summary
Based on the last 12 posts
When we look at how chanelofficial's audience interacts with their content, we see an engagement rate of 0.05% — that's about 28.3K likes and 409 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, video content tends to spark 8.4x more interaction than photos — worth noting for anyone studying this account's strategy.
Key Metrics
59.9M
Followers
3
Following
7.3K
Total Posts
0.05%
Engagement Rate
28.3K
Avg Likes
409
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
59,928,895 followers
0.05% engagement rate
7254 posts, 409 avg comments
19976298.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
339.8K
Total Likes
4.9K
Total Comments
Engagement Rate
Your engagement rate is 96% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 65% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 73% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
2.0
Posts per day
14
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Starring Margot Robbie and directed by Michel Gondry, the film of the CHANEL 25 campaign unfolds as ...
View on Instagram
Margot Robbie wears the CHANEL 25 handbag. See more at chanel.com #CHANEL25
View on Instagram
Margot Robbie wears the CHANEL 25 handbag. See more at chanel.com #CHANEL25
View on InstagramAnalyzed 12 posts. Top content receives 145.1K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 131.1K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">1167.2</span>%
Likes Trend
+1158.8%
Before: 4.2K avg
After: 52.5K avg
Comments Trend
+2204.9%
Before: 34 avg
After: 784 avg
Total Engagement
+1167.2%
Before: 4.2K avg
After: 53.3K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 114 characters. Medium captions (101-500 chars) perform best with 33.1K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 1.5 hashtags per post. Posts with hashtags get 28.7K more avg engagements.
Growth Indicators
Account Classification
Celebrity InfluencerWith 59.9M followers, this account falls in the Celebrity category (10M+). Typical engagement for this tier: 0.1-0.2%
Following/Followers
0.000
ExcellentEngagement Rate
0.05%
Below averageTotal Followers
59.9M
Following 3- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.1-0.2% benchmark for celebrity accounts
- • Average of 28.3K likes and 409 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of calm & mindful.
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 85K accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @chanelofficial's recent content
@chanelofficial's engagement rate of 0.05% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 5.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 114 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.