@changinghands
Changing Hands Bookstore
Celebrating 50 years of independent Arizona bookselling. Locations in Tempe and Phoenix.
@changinghands Profile Analysis Summary
Based on the last 12 posts
When we look at how changinghands's audience interacts with their content, we see an engagement rate of 0.53% β that's about 168 likes and 55 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 0% of recent posts are videos and 100% are photos.
On the posting side, new content shows up roughly every 2 days β a highly consistent rhythm. Captions tend to be detailed, averaging around 968 characters.
Key Metrics
42.1K
Followers
2.5K
Following
12
Total Posts
0.53%
Engagement Rate
168
Avg Likes
55
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
42,103 followers
0.53% engagement rate
12 posts, 55 avg comments
16.8:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2K
Total Likes
657
Total Comments
Engagement Rate
Your engagement rate is 79% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 92% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 32% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Some kids already love to read. π Others need a fun reason. We built something for both. β¨ Introdu...
View on Instagram
π It's a *massive* New Release Tuesday, book people. Time for another giveaway! Let us know in the ...
View on Instagram
πHappy New Release Tuesday, book people! It's giveaway time! Just let us know in the comments which...
View on InstagramAnalyzed 12 posts. Top content receives 465 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 223 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">25.0</span>%
Likes Trend
-27.6%
Before: 195 avg
After: 141 avg
Comments Trend
-16.5%
Before: 60 avg
After: 50 avg
Total Engagement
-25.0%
Before: 255 avg
After: 191 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 968 characters. Short captions (1-100 chars) perform best with 309 avg engagements.
Hashtag Performance
With Hashtags
7
posts
Without Hashtags
5
posts
Most Used Hashtags
Average 2.6 hashtags per post. Posts with hashtags get 222 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 42.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.060
ExcellentEngagement Rate
0.53%
Below averageTotal Followers
42.1K
Following 2.5K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 168 likes and 55 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Business & Motivation
Entrepreneurship and motivational content
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 504 accounts.
Best Time to Post
Best performing time: Tuesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @changinghands's recent content
@changinghands's engagement rate of 0.53% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 100% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 3.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 968 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.