chapter2pk
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@chapter2pk

Chapter 2

PublicShopping & retail
12
Posts
78.8K
Followers
261
Following

Arts & Crafts, Wedding Decore, Party Decore, Home Decore, Stationery and many more

www.chapter2.pk/
12 posts analyzed

@chapter2pk Profile Analysis Summary

Based on the last 12 posts

When we look at how chapter2pk's audience interacts with their content, we see an engagement rate of 0.07% — that's about 57 likes and 2 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 100% of recent posts are videos and 0% are photos.

On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be detailed, averaging around 1369 characters.

Key Metrics

78.8K

Followers

261

Following

12

Total Posts

0.07%

Engagement Rate

57

Avg Likes

2

Avg Comments

Authority Score

44/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

78,790 followers

Engagement
1/30

0.07% engagement rate

Content
4/20

12 posts, 2 avg comments

Growth
15/15

301.9:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

679

Total Likes

19

Total Comments

Engagement Rate

0.07%vs 2.5% (avg)
-97%

Your engagement rate is 97% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

57vs 2,000 (avg)
-97%

Your average likes are 97% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

2vs 80 (avg)
-98%

Your comments are 98% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

2.0

Posts per day

Average

14

Posts per week

High consistency

Sunday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
2651

✨ Sacred Geometry & Precision: Our Khana Kaba Stencil Collection! 🕋🎨🏛️ Bring a touch of the Divi...

View on Instagram
Content
Video
Most Comments
24315

✨ Elevate Your Gifting: Our Signature Acrylic Collection! 💎🛍️🏛️ Experience the art of premium pr...

View on Instagram
Content
Video
High Performer
870

✨ Innovation in Education: Our Beating Heart Science Project! 🫀🔬🏛️ Experience the beat of creati...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 265 likes on average.

Content Type Analysis

Content Distribution

100%
Videos (12)Photos (0)

Videos

Better
Avg Likes57
Avg Comments2

Photos

Avg Likes0
Avg Comments0

Videos outperform photos by 59 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">94.4</span>%

Likes Trend

-94.2%

Before: 107 avg

After: 6 avg

Comments Trend

-100.0%

Before: 3 avg

After: 0 avg

Total Engagement

-94.4%

Before: 110 avg

After: 6 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
101-500 chars
Long
12
500+ chars
LongBest
Likes57
Comments2

Average caption length: 1369 characters. Long captions (500+ chars) perform best with 59 avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes57
Avg Comments2

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#chapter2pk×12#luxurygifting×7#sparkleandshine×7#handmadegifts×6#viralreels×4#multanbusiness×3#acrylic×3#smallbiztiktok×3#luxurygifts×3#chapter2×3

Average 19.8 hashtags per post. Posts with hashtags get 59 more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 78.8K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.003

Excellent

Engagement Rate

0.07%

Below average

Total Followers

78.8K

Following 261
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 57 likes and 2 comments per post

Hashtags & Captions

Top Hashtags

#chapter2pk(12)
#luxurygifting(7)
#sparkleandshine(7)
#handmadegifts(6)
#viralreels(4)
#multanbusiness(3)

Based on 12 recent posts

Top Caption Words

chapter(23)
signature(17)
high(15)
acrylic(15)
gold(13)
featuring(12)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional55% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance100%

Family & Relationships

Content about family and relationships

Relevance88%

Beauty & Skincare

Beauty tips and skincare routines

Relevance57%

Photography & Art

Focus on visual storytelling and artistic content

Relevance55%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English68%
Portuguese26%
Spanish3%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post170

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 170 accounts.

Best Time to Post

Best performing time: Monday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @chapter2pk's recent content

@chapter2pk's engagement rate of 0.07% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.

Best performing video generated 4.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 1369 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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