chapterbarn
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@chapterbarn

Chapter Barn and Studio

Public
12
Posts
4.2K
Followers
1.3K
Following

A gorgeous part of South Gippsland where you will find the perfect space for your next trip or event.

www.chapterbarn.com.au/
12 posts analyzed

@chapterbarn Profile Analysis Summary

Based on the last 12 posts

When we look at how chapterbarn's audience interacts with their content, we see an engagement rate of 2.54% β€” that's about 100 likes and 7 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 58% of recent posts are videos and 42% are photos.

On the posting side, new content shows up about every 29 days β€” a infrequent rhythm. Captions tend to be moderate-length, averaging around 450 characters.

Key Metrics

4.2K

Followers

1.3K

Following

12

Total Posts

2.55%

Engagement Rate

100

Avg Likes

7

Avg Comments

Authority Score

35/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
4/25

4,194 followers

Engagement
16/30

2.54% engagement rate

Content
7/20

12 posts, 7 avg comments

Growth
5/15

3.1:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

1.2K

Total Likes

82

Total Comments

Engagement Rate

2.54%vs 5% (avg)
-49%

Your engagement rate is 49% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

100vs 500 (avg)
-80%

Your average likes are 80% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

7vs 25 (avg)
-73%

Your comments are 73% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

High consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
2437

Speeches in the @chapterbarn courtyard? An immediate yes from me. And honestly, venue owners who are...

View on Instagram
Content
Video
Most Comments
15716

Sometimes we wish we could linger up here just a little longer β€” to take in the view, the stories th...

View on Instagram
Content
Video
High Performer
1647

Sharni & Jack Video: @aisleproductions Photo: @clairedavie Venue: @chapterbarn Flowers: @thewil...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 243 likes on average.

Content Type Analysis

Content Distribution

58%
42%
Videos (7)Photos (5)

Videos

Avg Likes98
Avg Comments8

Photos

Better
Avg Likes102
Avg Comments5

Photos outperform videos by 1 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">31.7</span>%

Likes Trend

-33.1%

Before: 120 avg

After: 80 avg

Comments Trend

-9.3%

Before: 7 avg

After: 7 avg

Total Engagement

-31.7%

Before: 127 avg

After: 87 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
2
1-100 chars
Medium
6
101-500 chars
Long
4
500+ chars
Short
Likes56
Comments5
MediumBest
Likes141
Comments9
Long
Likes61
Comments5

Average caption length: 450 characters. Medium captions (101-500 chars) perform best with 150 avg engagements.

Hashtag Performance

With Hashtags

4

posts

Avg Likes96
Avg Comments8
#Μ·

Without Hashtags

Better

8

posts

Avg Likes102
Avg Comments6

Most Used Hashtags

#weddingΓ—2#barnweddingΓ—1#weddingdayΓ—1#gippslandweddingΓ—1#gippslandweddingsΓ—1#countryweddingsΓ—1#bestdayeverΓ—1#melbourneweddingsΓ—1#southgippslandweddingΓ—1#weddingfloristΓ—1

Average 1.6 hashtags per post. Posts without hashtags perform 4 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 4.2K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.320

Good

Engagement Rate

2.54%

Below average

Total Followers

4.2K

Following 1.3K
Profile Insights
  • β€’ Good ratio - more followers than following
  • β€’ Engagement rate is below the 5-10% benchmark for micro accounts
  • β€’ Average of 100 likes and 7 comments per post

Hashtags & Captions

Top Hashtags

#wedding(2)
#barnwedding(1)
#weddingday(1)
#gippslandwedding(1)
#gippslandweddings(1)
#countryweddings(1)

Based on 12 recent posts

Top Caption Words

something(6)
venue(6)
flowers(5)
florals(5)
feel(4)
bespoke(4)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional44% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance27%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance27%

Beauty & Skincare

Beauty tips and skincare routines

Relevance22%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English87%
Portuguese6%
German5%
Spanish2%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post299

Estimated based on average engagement Γ— 3

Audience Summary

This growing account shows average engagement with primarily English content. Average post reaches an estimated 299 accounts.

Best Time to Post

Best performing time: Tuesday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @chapterbarn's recent content

@chapterbarn's engagement rate of 2.54% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 29 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 450 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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