@chaptersofjo
mama jo - lifestyle + UGC creator
our life in squares | portland, oregon motherhood - foodie - fashion+beauty ʚ mama to Genesis + Santana 🕊️ ʚ 💌 chaptersofjo@gmail.com
@chaptersofjo Profile Analysis Summary
Based on the last 12 posts
When we look at how chaptersofjo's audience interacts with their content, we see an engagement rate of 3.10% — that's about 276 likes and 30 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 2.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 93 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 444 characters.
Key Metrics
9.9K
Followers
1.8K
Following
12
Total Posts
3.10%
Engagement Rate
276
Avg Likes
30
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
9,876 followers
3.10% engagement rate
12 posts, 30 avg comments
5.4:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.3K
Total Likes
354
Total Comments
Engagement Rate
Your engagement rate is 38% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 45% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Nano (1K-10K) average by 18%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
living in these jumpsuits all summer 🤭 ♡ Comment JUMPSUITS to get links to the ones I’m wearing! Y...
View on Instagram
here’s a proper intro since I feel like I’ve never actually done one 😌 Most of you know me as ‘Jo’...
View on Instagram
sharing all the sustainable swaps we’ve made in our home lately 🌱🌎 @esembly has so many choices in...
View on InstagramAnalyzed 12 posts. Top content receives 955 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 333 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">63.7</span>%
Likes Trend
-61.6%
Before: 399 avg
After: 153 avg
Comments Trend
-80.8%
Before: 50 avg
After: 10 avg
Total Engagement
-63.7%
Before: 449 avg
After: 163 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 444 characters. Long captions (500+ chars) perform best with 559 avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 3.0 hashtags per post. Posts with hashtags get 15 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 9.9K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.185
GoodEngagement Rate
3.10%
Below averageTotal Followers
9.9K
Following 1.8K- • Good ratio - more followers than following
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 276 likes and 30 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Food & Cuisine
Food-related content and culinary experiences
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows average engagement with primarily English content. Average post reaches an estimated 829 accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @chaptersofjo's recent content
@chaptersofjo's engagement rate of 3.10% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 93 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 3.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 444 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.