chipotle's engagement rate sits at 1.60%. That's 34% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 1.7x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 126 characters.