chrishowell16
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@chrishowell16

CHRIS HOWELL

Public
12
Posts
19.2K
Followers
4.5K
Following

• We help hospitality & multifamily brands create standout gyms • Founder @spxgymdesign | strategy, design & execution • Book a Call | View our Work ↓

spxgymdesign.com
12 posts analyzed

@chrishowell16 Profile Analysis Summary

Based on the last 12 posts

When we look at how chrishowell16's audience interacts with their content, we see an engagement rate of 2.30% — that's about 408 likes and 33 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers — a solid, steady performance.

Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, photo content tends to spark 2.7x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 185 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 218 characters.

Key Metrics

19.2K

Followers

4.5K

Following

12

Total Posts

2.29%

Engagement Rate

408

Avg Likes

33

Avg Comments

Authority Score

48/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

19,239 followers

Engagement
16/30

2.30% engagement rate

Content
7/20

12 posts, 33 avg comments

Growth
5/15

4.3:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

4.9K

Total Likes

400

Total Comments

Engagement Rate

2.30%vs 2.5% (avg)
On par

Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.

Avg. Likes per Post

408vs 2,000 (avg)
-80%

Your average likes are 80% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

33vs 80 (avg)
-58%

Your comments are 58% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

High consistency

Friday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
1K80

Little TLC... Goes a long way ⚡️⚡️ Not your average hotel gym

View on Instagram
Content
High Performer
98674

Gurney’s Resort Montauk 🏖 30,000 square feet of Wellness Swipe 👉 before - during - after The g...

View on Instagram
Content
High Performer
97547

Completion 💯 vs 3D render 💪 Swipe👉👉👉👉 This space never opened due to the vid, but man sure c...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 1K likes on average.

Content Type Analysis

Content Distribution

58%
42%
Videos (7)Photos (5)

Videos

Avg Likes229
Avg Comments27

Photos

Better
Avg Likes660
Avg Comments43

Photos outperform videos by 447 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">78.7</span>%

Likes Trend

-80.9%

Before: 686 avg

After: 131 avg

Comments Trend

-43.1%

Before: 43 avg

After: 24 avg

Total Engagement

-78.7%

Before: 728 avg

After: 155 avg

Caption Length Analysis

Caption Length Distribution

No Caption
1
0 chars
Short
6
1-100 chars
Medium
2
101-500 chars
Long
3
500+ chars
No Caption
Likes16
Comments0
Short
Likes420
Comments32
MediumBest
Likes610
Comments59
Long
Likes381
Comments31

Average caption length: 200 characters. Medium captions (101-500 chars) perform best with 669 avg engagements.

Hashtag Performance

With Hashtags

Better

1

posts

Avg Likes986
Avg Comments74

Without Hashtags

11

posts

Avg Likes356
Avg Comments30

Most Used Hashtags

#gymdesign×1

Average 0.1 hashtags per post. Posts with hashtags get 674 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 19.2K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.231

Good

Engagement Rate

2.30%

Below average

Total Followers

19.2K

Following 4.5K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of 408 likes and 33 comments per post

Hashtags & Captions

Top Hashtags

#gymdesign(1)

Based on 12 recent posts

Top Caption Words

gym(6)
fitness(3)
miami(3)
render(2)
swipe(2)
space(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional45% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance6%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance6%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance6%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English82%
Portuguese11%
German4%
Spanish2%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post1.2K

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 1.2K accounts.

Best Time to Post

Best performing time: Monday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @chrishowell16's recent content

@chrishowell16's engagement rate of 2.30% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 185 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 218 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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