@codeorg
Code.org
An education innovation nonprofit dedicated to bringing AI + computer science education to every K-12 student.
@codeorg Profile Analysis Summary
Based on the last 12 posts
When we look at how codeorg's audience interacts with their content, we see an engagement rate of 0.03% — that's about 36 likes and 2 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, video content tends to spark 1.3x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 13 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 310 characters.
Key Metrics
142K
Followers
329
Following
12
Total Posts
0.03%
Engagement Rate
36
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
142,033 followers
0.03% engagement rate
12 posts, 2 avg comments
431.7:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
437
Total Likes
25
Total Comments
Engagement Rate
Your engagement rate is 98% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 100% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
The force is strong with this one. So is the code. Celebrate May the 4th with a Star Wars coding tu...
View on Instagram
Teachers keep asking us: What does AI mean for my students? Is my state keeping up with CS? The new...
View on Instagram
Puzzle Solver → Software Engineer at @LEGOEducation 🙌 Samantha's path proves that when students ge...
View on InstagramAnalyzed 12 posts. Top content receives 87 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 13 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">10.0</span>%
Likes Trend
+4.2%
Before: 36 avg
After: 37 avg
Comments Trend
+216.7%
Before: 1 avg
After: 3 avg
Total Engagement
+10.0%
Before: 37 avg
After: 40 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 310 characters. Medium captions (101-500 chars) perform best with 39 avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 0.8 hashtags per post. Posts with hashtags get 13 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 142K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.002
ExcellentEngagement Rate
0.03%
Below averageTotal Followers
142K
Following 329- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 36 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Business & Motivation
Entrepreneurship and motivational content
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 109 accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @codeorg's recent content
@codeorg's engagement rate of 0.03% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 13 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 310 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.