@colbymakeup
Colby Smith
Celebrity Makeup Artist NYC Booking Maya@theonly.agency PR brett@theonly.agency . #makeup #makeupartist #beauty #colbymakeup
@colbymakeup Profile Analysis Summary
Based on the last 12 posts
When we look at how colbymakeup's audience interacts with their content, we see an engagement rate of 1.40% β that's about 698 likes and 37 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, photo content tends to spark 3.2x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 39 days β a infrequent rhythm. Captions tend to be concise, averaging around 124 characters.
Key Metrics
52.4K
Followers
7.5K
Following
12
Total Posts
1.40%
Engagement Rate
698
Avg Likes
37
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
52,378 followers
1.40% engagement rate
12 posts, 37 avg comments
7.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
8.4K
Total Likes
444
Total Comments
Engagement Rate
Your engagement rate is 44% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 65% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 54% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Feeling archival, should I post some more pics of past looks on our fave girlies? β¨β¨β¨ @dualipa in a ...
View on Instagram
How we get the look and shot for @elfcosmetics π #elf #elfcosmetics #colbymakeup #makeuptutorial #m...
View on Instagram
THE @goldiehawn today for @todayshow Makeup by me using @westmorebeauty Hair by @thisisclay #gold...
View on InstagramAnalyzed 12 posts. Top content receives 8.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 536 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">98.5</span>%
Likes Trend
-100.1%
Before: 1.4K avg
After: -1 avg
Comments Trend
-55.4%
Before: 51 avg
After: 23 avg
Total Engagement
-98.5%
Before: 1.4K avg
After: 22 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 124 characters. Medium captions (101-500 chars) perform best with 974 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 3.9 hashtags per post. Posts with hashtags get 735 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 52.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.142
GoodEngagement Rate
1.40%
Above averageTotal Followers
52.4K
Following 7.5K- β’ Good ratio - more followers than following
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 698 likes and 37 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of romantic & emotional.
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 2.1K accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @colbymakeup's recent content
@colbymakeup's engagement rate of 1.40% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 39 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 11.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 124 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.