@consumerreports
Consumer Reports
Independent nonprofit fighting for a fairer, safer, healthier world since 1936. Link in bio. ⬇️
@consumerreports Profile Analysis Summary
Based on the last 12 posts
When we look at how consumerreports's audience interacts with their content, we see an engagement rate of 0.07% — that's about 500 likes and 33 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 305 characters.
Key Metrics
742.4K
Followers
633
Following
12
Total Posts
0.07%
Engagement Rate
500
Avg Likes
33
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
742,429 followers
0.07% engagement rate
12 posts, 33 avg comments
1172.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
6K
Total Likes
394
Total Comments
Engagement Rate
Your engagement rate is 95% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 98% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 93% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.4
Posts per day
3
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Shopping for detergent can be confusing. Skip the marketing hype and focus on what actually works, s...
View on Instagram
As any parent knows, shopping for baby products can be time-consuming and expensive, but our experts...
View on Instagram
Consumer Reports tested 21 hair dyes, including Arctic Fox, Manic Panic, Madison Reed, L’Oréal Paris...
View on InstagramAnalyzed 12 posts. Top content receives 1.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 97 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">19.6</span>%
Likes Trend
-13.9%
Before: 538 avg
After: 463 avg
Comments Trend
-77.3%
Before: 54 avg
After: 12 avg
Total Engagement
-19.6%
Before: 591 avg
After: 475 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 305 characters. Medium captions (101-500 chars) perform best with 557 avg engagements.
Hashtag Performance
With Hashtags
8
posts
Without Hashtags
4
posts
Most Used Hashtags
Average 2.6 hashtags per post. Posts without hashtags perform 125 better on average.
Growth Indicators
Account Classification
Large InfluencerWith 742.4K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.001
ExcellentEngagement Rate
0.07%
Below averageTotal Followers
742.4K
Following 633- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.5-1% benchmark for large accounts
- • Average of 500 likes and 33 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Beauty & Skincare
Beauty tips and skincare routines
Business & Motivation
Entrepreneurship and motivational content
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 1.5K accounts.
Best Time to Post
Best performing time: Wednesday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @consumerreports's recent content
@consumerreports's engagement rate of 0.07% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 2.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 305 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.