costco's engagement rate sits at 3.30%. That's 175% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 83% are videos and 17% are photos. Notably, videos tend to get 5.3x more engagement than photos. New posts appear roughly every 3 days — a steady, reliable rhythm. Captions lean concise, averaging 88 characters.