@countyexechenry
County Executive Marcus Henry
The 13th County Executive for New Castle County, Delaware. Leading the largest municipal government in The First State.
@countyexechenry Profile Analysis Summary
Based on the last 12 posts
When we look at how countyexechenry's audience interacts with their content, we see an engagement rate of 5.79% — that's about 24 likes and 1 comments per post on average. Compared to similar accounts in the 1K-10K follower range (where the average sits around 5%), this is 16% higher, which suggests a genuinely engaged community.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 1.4x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 5 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 459 characters.
Key Metrics
442
Followers
105
Following
12
Total Posts
5.66%
Engagement Rate
24
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
442 followers
5.79% engagement rate
12 posts, 1 avg comments
4.2:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
291
Total Likes
16
Total Comments
Engagement Rate
Your engagement rate is 16% above the Nano (1K-10K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 95% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 95% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
2
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Trying to stay focused but the social media team is persistent. - #newcastlecounty #delaware #marcu...
View on Instagram
Meet your Executive Office team, County Government edition 🥹 #nccde #newcastlecounty #newcastlecou...
View on Instagram
Libraries are more than books. At the Appoquinimink Library Maker Lab, new upgrades now allow the s...
View on InstagramAnalyzed 12 posts. Top content receives 91 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 9 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">22.5</span>%
Likes Trend
+20.5%
Before: 22 avg
After: 27 avg
Comments Trend
+66.7%
Before: 1 avg
After: 2 avg
Total Engagement
+22.5%
Before: 23 avg
After: 28 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 459 characters. Medium captions (101-500 chars) perform best with 31 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 4.0 hashtags per post. Posts with hashtags get 17 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 442 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.238
GoodEngagement Rate
5.79%
Above averageTotal Followers
442
Following 105- • Good ratio - more followers than following
- • Engagement rate is above the 5-10% benchmark for micro accounts
- • Average of 24 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
Under 1K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows very high engagement with primarily English content. Average post reaches an estimated 73 accounts.
Best Time to Post
Best performing time: Friday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @countyexechenry's recent content
@countyexechenry's engagement rate of 5.79% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 5 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 3.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 459 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.