@create_waterloo
Create Waterloo
β¨ City of Waterloo's official Arts & Creative Industries team π Find out about public events, artist opportunities & more!
@create_waterloo Profile Analysis Summary
Based on the last 12 posts
When we look at how create_waterloo's audience interacts with their content, we see an engagement rate of 1.49% β that's about 243 likes and 33 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 0% of recent posts are videos and 100% are photos.
On the posting side, new content shows up about every 9 days β a infrequent rhythm. Captions tend to be detailed, averaging around 582 characters.
Key Metrics
18.5K
Followers
981
Following
12
Total Posts
1.49%
Engagement Rate
243
Avg Likes
33
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
18,514 followers
1.49% engagement rate
12 posts, 33 avg comments
18.9:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.9K
Total Likes
398
Total Comments
Engagement Rate
Your engagement rate is 40% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 88% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 59% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
π¨ Applications are now OPEN for the Neighbourhood Picnic Table Program! Weβre inviting local artis...
View on Instagram
[CONTEST CLOSED] GIVEAWAY TIME ποΈ Weβre counting down to the International Womenβs Day Market on M...
View on Instagram
π₯β¨ Our outdoor movie nights are coming backβand we want to hear from YOU! πΏπ¬ From crowd-pleasing...
View on InstagramAnalyzed 12 posts. Top content receives 969 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 276 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">69.9</span>%
Likes Trend
+132.9%
Before: 146 avg
After: 340 avg
Comments Trend
-86.9%
Before: 59 avg
After: 8 avg
Total Engagement
+69.9%
Before: 205 avg
After: 348 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 582 characters. Long captions (500+ chars) perform best with 299 avg engagements.
Hashtag Performance
With Hashtags
1
posts
Without Hashtags
11
posts
Most Used Hashtags
Average 0.3 hashtags per post. Posts with hashtags get 24 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 18.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.053
ExcellentEngagement Rate
1.49%
Below averageTotal Followers
18.5K
Following 981- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 243 likes and 33 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 729 accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @create_waterloo's recent content
@create_waterloo's engagement rate of 1.49% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 100% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 9 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 582 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.