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This doesn’t ‘look’ like sustainability. But it is. Down on Auckland’s waterfront, Pac Studio quietly delivered one of the most thoughtful pieces of public design I’ve seen all year. No signage. No
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I started Critical. because I was frustrated. Fresh out of design school, I landed my first interior project — and thought I’d made it. Until I realised every surface I was specifying was imported,
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This used to be ghost nets and soft plastic packaging. Now, it’s the countertop you lean on at OneNZ St Lukes. Every year, over 11 million tonnes of plastic enter our oceans. Fishing nets, soft plas
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The hardest part wasn’t leaving the Navy. It was realising the uniform had become his identity. In this episode of Misunderstood, Robert McCaw, founder of Trail Blazer Ventures, speaks with Rui Peng
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Your café doesn’t need more content. It needs a space people want to film. Most retail and hospitality spaces are fighting for attention online. Moustache Cookies did something smarter. They built
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Why choose one colour when five can tell a better story? Evie Kemp’s Cleanstone kitchen is a good reminder that sustainable design does not need to feel quiet. Her starting point was simple: Colour
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Moodboard 204 - @Weymouth Primary School Reception - Clear and Moana Cleanstone as decorative panel made from 100% recycled plastic bags and fishing nets. Designed and installed by Spacebar Design @sp
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Your fit-out is either backing your brand story or breaking it. Recycle Boutique is built on a simple idea. Clothes you no longer wear can have another life with someone who does. So when Brady and
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Moodboard 203 - Cleanstone Whakairo at @holcim.ltd and Stevenson’s reception - designed and carved by @te_ara_hihiko - 24mm Forest Cleanstone - made from plastic bags and fishing nets.
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Stop specifying MDF in the parts of schools that get punished the hardest. We’re seeing more schools across Aotearoa move away from MDF in high-use areas. Not because MDF is bad. Because schools ar
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Moodboard 202 - Michael Avenue Reserve Playground - Cleanstone as playground screens, replicating laval flow - Designed by Park Supplies and Playgrounds @psplaygrounds , made from 100% recycled orange
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Most people start a childcare project with floor plans. Jade Hurst started with how children should feel indoors. In this clip from Misunderstood, Jade talks about Village Green Daycare with Rui Pen
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About @critical.things

Sustainable Materials for Architecture & Interiors is a verified Instagram nano influencer in the Building Materials category. With 7K followers and 12 posts, critical.things's account shows a follower-to-following ratio of 3.0:1. View all content anonymously on Pictame - no login required.

critical.things's engagement rate sits at 1.21%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 75% are videos and 25% are photos. Notably, videos tend to get 9.0x more engagement than photos. Content shows up about every 34 days. Captions lean detailed, averaging 1215 characters.

1.21% engagement rate — room to grow compared to average for 1K-10K follower accounts.
75% videos, 25% photos. Videos get 9.0x more engagement here.
Posts about every 34 days.
3.0:1 follower-to-following ratio.

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critical.things
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@critical.things

Sustainable Materials for Architecture & Interiors

PublicBuilding Materials
Posts
12
Top Hashtags
#criticaldesign#cleanstone#designforchange#circulareconomy#interiordesign#futuredesign#greenbuilding#netzero

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#me#makeup#selfie#foryou#handmade#likeforlikes#lifestyle#model#design#artist#followforfollowback#sunset
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Avg. Comments
7
Engagement
1.22%

🔮 Beautiful, 100% recycled plastic panels 🌱 Near carbon neutral building material ♻️ Forever recyclable 🎁 Specify ‘Cl...

criticaldesign.nz/collections/...
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