cshimala
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@cshimala

Craig Shimala

PublicDigital creator
12
Posts
93.8K
Followers
4.2K
Following

Chicago freelance photo, video & timelapse. πŸ“§ cshimala@gmail.com

www.craigshimala.com
12 posts analyzed

@cshimala Profile Analysis Summary

Based on the last 12 posts

When we look at how cshimala's audience interacts with their content, we see an engagement rate of 2.60% β€” that's about 2.4K likes and 51 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers β€” a solid, steady performance.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 3.5x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 30 days β€” a infrequent rhythm. Captions tend to be moderate-length, averaging around 183 characters.

Key Metrics

93.8K

Followers

4.2K

Following

12

Total Posts

2.60%

Engagement Rate

2.4K

Avg Likes

51

Avg Comments

Authority Score

53/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

93,813 followers

Engagement
16/30

2.60% engagement rate

Content
4/20

12 posts, 51 avg comments

Growth
11/15

22.3:1 follower ratio

Trust
8/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

28.6K

Total Likes

608

Total Comments

Engagement Rate

2.60%vs 2.5% (avg)
On par

Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.

Avg. Likes per Post

2,386vs 2,000 (avg)
+19%

Your average likes are 19% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.

Avg. Comments per Post

51vs 80 (avg)
-37%

Your comments are 37% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
15.2K144

Make that a double rainbow. Monday evening over Chicago.

View on Instagram
Content
Video
High Performer
3.4K56

Triple lightning strike hitting the Hancock, Trump and Sears around 12:16am this morning in Chicago....

View on Instagram
Content
Video
High Performer
2.7K117

Caption this pls. πŸ¦† Filmed this morning at the Montrose Point Bird Sanctuary in Chicago.

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 15.2K likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Better
Avg Likes2.9K
Avg Comments57

Photos

Avg Likes813
Avg Comments31

Videos outperform photos by 2.1K avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">129.0</span>%

Likes Trend

+131.3%

Before: 1.4K avg

After: 3.3K avg

Comments Trend

+47.2%

Before: 41 avg

After: 60 avg

Total Engagement

+129.0%

Before: 1.5K avg

After: 3.4K avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
3
1-100 chars
Medium
9
101-500 chars
Long
500+ chars
ShortBest
Likes6.3K
Comments94
Medium
Likes1.1K
Comments36

Average caption length: 183 characters. Short captions (1-100 chars) perform best with 6.4K avg engagements.

Hashtag Performance

With Hashtags

10

posts

Avg Likes1.1K
Avg Comments35
#Μ·

Without Hashtags

Better

2

posts

Avg Likes8.9K
Avg Comments131

Most Used Hashtags

#weatherΓ—3#lightningΓ—3#chicagoΓ—3#shotoniphoneΓ—2#maydayΓ—2#internationalworkersdayΓ—2#stormΓ—2#rainbowΓ—1#strawberrymoonΓ—1#fullmoonΓ—1

Average 2.2 hashtags per post. Posts without hashtags perform 8K better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 93.8K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.045

Excellent

Engagement Rate

2.60%

Above average

Total Followers

93.8K

Following 4.2K
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is above the 1-3% benchmark for medium accounts
  • β€’ Average of 2.4K likes and 51 comments per post

Hashtags & Captions

Top Hashtags

#weather(3)
#lightning(3)
#chicago(3)
#shotoniphone(2)
#mayday(2)
#internationalworkersday(2)

Based on 12 recent posts

Top Caption Words

chicago(9)
out(3)
frame(3)
lightning(2)
timelapse(2)
night(2)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative47% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance48%

Travel & Adventure

Content related to travel destinations and adventures

Relevance13%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English87%
Portuguese11%
Spanish1%
Turkish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post7.2K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 7.2K accounts.

Best Time to Post

Best performing time: Tuesday 12am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @cshimala's recent content

@cshimala's engagement rate of 2.60% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 30 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 6.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 183 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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