@ctpublishing
C&T Publishing
Another Maker Inspired ๐ ๐ Books to ignite creativity ๐งต Products for all crafters โจ Creative Spark online courses taught by expert instructors
@ctpublishing Profile Analysis Summary
Based on the last 12 posts
When we look at how ctpublishing's audience interacts with their content, we see an engagement rate of 0.20% โ that's about 35 likes and 1 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here โ but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 1.7x more interaction than photos โ worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day โ a highly consistent rhythm. Captions tend to be moderate-length, averaging around 460 characters.
Key Metrics
18.5K
Followers
1K
Following
12
Total Posts
0.19%
Engagement Rate
35
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
18,485 followers
0.20% engagement rate
12 posts, 1 avg comments
18.0:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
421
Total Likes
17
Total Comments
Engagement Rate
Your engagement rate is 92% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 98% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.5
Posts per day
11
Posts per week
Saturday
Most active day
Posts by Weekday
Top Performing Content
Oh yesโyes, you can! โจ As sure as those wings look like theyโre about to flutter. You can create scu...
View on Instagram
Happy pub day to Mending Handbook! This is our 15th book and, in all honesty, the one we didnโt know...
View on Instagram
Awe-filled and wondrousโthe feeling of creating your happy place. Rich with color, texture, and poss...
View on InstagramAnalyzed 12 posts. Top content receives 150 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 19 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">77.0</span>%
Likes Trend
-76.2%
Before: 57 avg
After: 14 avg
Comments Trend
-93.8%
Before: 3 avg
After: 0 avg
Total Engagement
-77.0%
Before: 59 avg
After: 14 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 460 characters. Medium captions (101-500 chars) perform best with 47 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 36 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 18.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.056
ExcellentEngagement Rate
0.20%
Below averageTotal Followers
18.5K
Following 1K- โข Very influential - follows far fewer than followers
- โข Engagement rate is below the 3-5% benchmark for small accounts
- โข Average of 35 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement ร 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 105 accounts.
Best Time to Post
Best performing time: Sunday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @ctpublishing's recent content
@ctpublishing's engagement rate of 0.20% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 4.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 460 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.