ctv's engagement rate sits at 0.70%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, photos tend to get 2.2x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 118 characters.