@dadshiftuk
The Dad Shift
A campaign for decent paternity leave in the UK, including for self employed people. Add your name to back better paternity leave:
@dadshiftuk Profile Analysis Summary
Based on the last 12 posts
When we look at how dadshiftuk's audience interacts with their content, we see an engagement rate of 6.66% β that's about 2.2K likes and 96 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 166% higher, which suggests a genuinely engaged community.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, photo content tends to spark 1.4x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 55 days β a infrequent rhythm. Captions tend to be detailed, averaging around 613 characters.
Key Metrics
34.2K
Followers
288
Following
12
Total Posts
6.66%
Engagement Rate
2.2K
Avg Likes
96
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
34,187 followers
6.66% engagement rate
12 posts, 96 avg comments
118.7:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
26.2K
Total Likes
1.1K
Total Comments
Engagement Rate
Your engagement rate is 166% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your likes performance matches the Micro (10K-100K) average. Consistent performance across your content.
Avg. Comments per Post
Your comment rate exceeds the Micro (10K-100K) average by 19%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Let's go πͺπͺ Huge crowd of parents marching down to Parliament right now to demand better paternit...
View on Instagram
This was Luke Johnson, "director and key stakeholder" at GAIL's bakery, on Radio 2 today, opposing i...
View on Instagram
Weβre in the news! But why did we attach lifesize model babies in slings to statues of men across Lo...
View on InstagramAnalyzed 12 posts. Top content receives 5.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 762 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">25.7</span>%
Likes Trend
+21.7%
Before: 2K avg
After: 2.4K avg
Comments Trend
+183.6%
Before: 50 avg
After: 141 avg
Total Engagement
+25.7%
Before: 2K avg
After: 2.5K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 613 characters. Medium captions (101-500 chars) perform best with 2.4K avg engagements.
Hashtag Performance
With Hashtags
7
posts
Without Hashtags
5
posts
Most Used Hashtags
Average 0.6 hashtags per post. Posts without hashtags perform 180 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 34.2K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.008
ExcellentEngagement Rate
6.66%
Above averageTotal Followers
34.2K
Following 288- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 3-5% benchmark for small accounts
- β’ Average of 2.2K likes and 96 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 6.5K accounts.
Best Time to Post
Best performing time: Saturday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @dadshiftuk's recent content
@dadshiftuk's engagement rate of 6.66% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 55 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 613 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.