daniellemccormack
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@daniellemccormack

Danielle McCormack

Public
12
Posts
8.4K
Followers
995
Following

🇮🇪 4* international event rider Based in Wiltshire Rider @hildare_stud

12 posts analyzed

@daniellemccormack Profile Analysis Summary

Based on the last 12 posts

When we look at how daniellemccormack's audience interacts with their content, we see an engagement rate of 25.16% — that's about 2.1K likes and 6 comments per post on average. Compared to similar accounts in the 1K-10K follower range (where the average sits around 5%), this is 403% higher, which suggests a genuinely engaged community.

Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 49.8x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 53 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 171 characters.

Key Metrics

8.4K

Followers

995

Following

12

Total Posts

25.16%

Engagement Rate

2.1K

Avg Likes

6

Avg Comments

Authority Score

49/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

8,356 followers

Engagement
30/30

25.16% engagement rate

Content
0/20

12 posts, 6 avg comments

Growth
7/15

8.4:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

25.2K

Total Likes

75

Total Comments

Engagement Rate

25.16%vs 5% (avg)
+403%

Your engagement rate is 403% above the Nano (1K-10K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

2,096vs 500 (avg)
+319%

Your average likes are 319% above the Nano (1K-10K) benchmark. Your content resonates well with your audience.

Avg. Comments per Post

6vs 25 (avg)
-75%

Your comments are 75% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

High consistency

Sunday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
9.6K11

Betty ✈️

View on Instagram
Content
Video
Most Comments
49924

Orio you absolute hero clear xc around our first Boekelo 🤩 @irisheventing @irishhorseboard

View on Instagram
Content
Video
High Performer
8K9

Harley having a little jump earlier this week ✈️

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 9.6K likes on average.

Content Type Analysis

Content Distribution

58%
42%
Videos (7)Photos (5)

Videos

Better
Avg Likes3.5K
Avg Comments10

Photos

Avg Likes70
Avg Comments1

Videos outperform photos by 3.5K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">17.7</span>%

Likes Trend

-17.5%

Before: 2.3K avg

After: 1.9K avg

Comments Trend

-68.4%

Before: 10 avg

After: 3 avg

Total Engagement

-17.7%

Before: 2.3K avg

After: 1.9K avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
8
1-100 chars
Medium
2
101-500 chars
Long
2
500+ chars
ShortBest
Likes3K
Comments7
Medium
Likes578
Comments7
Long
Likes136
Comments2

Average caption length: 171 characters. Short captions (1-100 chars) perform best with 3K avg engagements.

Hashtag Performance

With Hashtags

2

posts

Avg Likes136
Avg Comments2

Without Hashtags

Better

10

posts

Avg Likes2.5K
Avg Comments7

Most Used Hashtags

#equiratings×1#eventing×1#cornbury×1#cornburyhorsetrials×1#teamireland×1#irisheventing×1#ad×1#haygain×1

Average 0.7 hashtags per post. Posts without hashtags perform 2.4K better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 8.4K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.119

Good

Engagement Rate

25.16%

Above average

Total Followers

8.4K

Following 995
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is above the 5-10% benchmark for micro accounts
  • Average of 2.1K likes and 6 comments per post

Hashtags & Captions

Top Hashtags

#equiratings(1)
#eventing(1)
#cornbury(1)
#cornburyhorsetrials(1)
#teamireland(1)
#irisheventing(1)

Based on 12 recent posts

Top Caption Words

horses(5)
hildare(4)
world(3)
excited(3)
trust(2)
danielle(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional38% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance100%

Family & Relationships

Content about family and relationships

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance75%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance75%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English77%
Portuguese11%
Spanish5%
German4%

Detected from 12 post captions

Audience Engagement

Engagement LevelVery High

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post6.3K

Estimated based on average engagement × 3

Audience Summary

This growing account shows very high engagement with primarily English content. Average post reaches an estimated 6.3K accounts.

Best Time to Post

Best performing time: Wednesday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @daniellemccormack's recent content

@daniellemccormack's engagement rate of 25.16% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.

Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 53 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 4.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 171 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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