@danmakeystuff
Dan Mackey
Maker of things. Taker of pictures. Tart with a heart. Clay. Other half of @adamceramic π³οΈββ§οΈπ³οΈβπβ¨(with help from @egg_the_pug) πBrighton
@danmakeystuff Profile Analysis Summary
Based on the last 12 posts
When we look at how danmakeystuff's audience interacts with their content, we see an engagement rate of 20.65% β that's about 5.4K likes and 68 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 726% higher, which suggests a genuinely engaged community.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 3.7x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 28 days β a infrequent rhythm. Captions tend to be detailed, averaging around 540 characters.
Key Metrics
26.7K
Followers
2.1K
Following
12
Total Posts
20.65%
Engagement Rate
5.4K
Avg Likes
68
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
26,652 followers
20.65% engagement rate
12 posts, 68 avg comments
12.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
65.2K
Total Likes
819
Total Comments
Engagement Rate
Your engagement rate is 726% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 172% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 15% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Ian Mckellen has long been an icon for me. It started with being the biggest X-Men geek in 2000βs (w...
View on Instagram
Oi. Let me introduce myself. Hereβs what you missed in previous episodes of me ππ Watch this space...
View on Instagram
Would you turn your house into a pop up shop? We have! π₯³ Every May hundreds of artists and craftspe...
View on InstagramAnalyzed 12 posts. Top content receives 48K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 4.6K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">90.9</span>%
Likes Trend
-91.4%
Before: 10K avg
After: 862 avg
Comments Trend
-21.2%
Before: 76 avg
After: 60 avg
Total Engagement
-90.9%
Before: 10.1K avg
After: 922 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 540 characters. Long captions (500+ chars) perform best with 8.9K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 6.3 hashtags per post. Posts with hashtags get 5.5K more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 26.7K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.079
ExcellentEngagement Rate
20.65%
Above averageTotal Followers
26.7K
Following 2.1K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 3-5% benchmark for small accounts
- β’ Average of 5.4K likes and 68 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 16.3K accounts.
Best Time to Post
Best performing time: Wednesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @danmakeystuff's recent content
@danmakeystuff's engagement rate of 20.65% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 28 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 8.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 540 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.