dasherlins
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@dasherlins

Dustin Sherlin

PublicReal Estate Company
12
Posts
304
Followers
194
Following

My approach is very simple! I answer my phone, do exactly what I tell you I will, and I treat every transaction as if it were my own!

sherlinrealestate.com/
12 posts analyzed

@dasherlins Profile Analysis Summary

Based on the last 12 posts

When we look at how dasherlins's audience interacts with their content, we see an engagement rate of 3.04% — that's about 8 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 2.5x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 20 days — a infrequent rhythm. Captions tend to be detailed, averaging around 805 characters.

Key Metrics

304

Followers

194

Following

12

Total Posts

2.96%

Engagement Rate

8

Avg Likes

1

Avg Comments

Authority Score

34/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
1/25

304 followers

Engagement
20/30

3.04% engagement rate

Content
7/20

12 posts, 1 avg comments

Growth
3/15

1.6:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

101

Total Likes

10

Total Comments

Engagement Rate

3.04%vs 5% (avg)
-39%

Your engagement rate is 39% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

8vs 500 (avg)
-98%

Your average likes are 98% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 25 (avg)
-97%

Your comments are 97% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
251

Most brokerages take 20–40% of every deal you close. You close a $10,000 commission. At a 60/40 spl...

View on Instagram
Content
Video
Most Comments
116

Two hours. Three inbound calls. Two new clients. That's what one of our agents got from optimizing h...

View on Instagram
Content
Video
High Performer
211

Most agents pay $30,000+ a year for the privilege of being told what to do. Read that again. You c...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 25 likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Better
Avg Likes10
Avg Comments1

Photos

Avg Likes4
Avg Comments0

Videos outperform photos by 7 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">18.0</span>%

Likes Trend

-13.0%

Before: 9 avg

After: 8 avg

Comments Trend

-57.1%

Before: 1 avg

After: 1 avg

Total Engagement

-18.0%

Before: 10 avg

After: 8 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
3
101-500 chars
Long
9
500+ chars
Medium
Likes5
Comments0
LongBest
Likes10
Comments1

Average caption length: 805 characters. Long captions (500+ chars) perform best with 11 avg engagements.

Hashtag Performance

With Hashtags

7

posts

Avg Likes8
Avg Comments1
#Ì·

Without Hashtags

Better

5

posts

Avg Likes9
Avg Comments0

Most Used Hashtags

#chattanoogarealestate×7#chattanoogarealtor×6#chattanoogaagentedge×5#realtorlife×5#chattanooga×4#chattanoogatn×4#chattanoogarealestateagent×4#tennesseerealestate×4#realestateagent×4#realestatecoach×4

Average 10.1 hashtags per post. Posts without hashtags perform 0 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 304 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.638

Average

Engagement Rate

3.04%

Below average

Total Followers

304

Following 194
Profile Insights
  • • Balanced - following close to follower count
  • • Engagement rate is below the 5-10% benchmark for micro accounts
  • • Average of 8 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

#chattanoogarealestate(7)
#chattanoogarealtor(6)
#chattanoogaagentedge(5)
#realtorlife(5)
#chattanooga(4)
#chattanoogatn(4)

Based on 12 recent posts

Top Caption Words

agents(12)
actually(8)
business(6)
real(6)
every(6)
week(5)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative38% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance50%

Family & Relationships

Content about family and relationships

Relevance42%

Photography & Art

Focus on visual storytelling and artistic content

Relevance25%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English85%
Portuguese10%
Spanish2%
German2%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeEmerging Creator

Under 1K followers

Est. Reach per Post25

Estimated based on average engagement × 3

Audience Summary

This growing account shows average engagement with primarily English content. Average post reaches an estimated 25 accounts.

Best Time to Post

Best performing time: Wednesday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @dasherlins's recent content

@dasherlins's engagement rate of 3.04% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 20 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 2.8x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 805 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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