@deanedwardschef
Dean Edwards
🎥 Masterchef finalist & TV chef 📚 Best selling author - link in bio 📱 800k on TikTok 150k FB 📧 Enquiries jan@dml-uk.com
@deanedwardschef Profile Analysis Summary
Based on the last 12 posts
When we look at how deanedwardschef's audience interacts with their content, we see an engagement rate of 0.06% — that's about 292 likes and 19 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 1.5x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be detailed, averaging around 959 characters.
Key Metrics
529K
Followers
4.6K
Following
12
Total Posts
0.06%
Engagement Rate
292
Avg Likes
19
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
528,958 followers
0.06% engagement rate
12 posts, 19 avg comments
114.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.5K
Total Likes
225
Total Comments
Engagement Rate
Your engagement rate is 96% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 96% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.9
Posts per day
6
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
I can’t believe I’m back on @masterchefuk in what will be the 20th anniversary of appearing on the s...
View on Instagram
Chicken Tikka Chasni!! Have you ever ordered this curry from your local British Indian restaurant? F...
View on Instagram
Did you know my new cookbook ‘Complete BBQ Made Easy’ is published next week! And I couldn’t be more...
View on InstagramAnalyzed 12 posts. Top content receives 642 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 128 avg engagements per post.
Engagement Trend
Overall Trend
StableComparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-green-400">2.6</span>%
Likes Trend
-0.3%
Before: 293 avg
After: 292 avg
Comments Trend
+61.6%
Before: 14 avg
After: 23 avg
Total Engagement
+2.6%
Before: 307 avg
After: 315 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 959 characters. Long captions (500+ chars) perform best with 324 avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 1.8 hashtags per post. Posts with hashtags get 128 more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 529K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.009
ExcellentEngagement Rate
0.06%
Below averageTotal Followers
529K
Following 4.6K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.5-1% benchmark for large accounts
- • Average of 292 likes and 19 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Food & Cuisine
Food-related content and culinary experiences
Entertainment & Music
Entertainment, music, and nightlife content
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 877 accounts.
Best Time to Post
Best performing time: Thursday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @deanedwardschef's recent content
@deanedwardschef's engagement rate of 0.06% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 2.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 959 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.