declanchan
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@declanchan

declanchan

PublicDesign & fashion
12
Posts
190.3K
Followers
2.4K
Following

Globetrotting Pro-fashion-al Co-founder @aotrombrand STYLIST. CREATIVE CONSULTANT

12 posts analyzed

@declanchan Profile Analysis Summary

Based on the last 12 posts

When we look at how declanchan's audience interacts with their content, we see an engagement rate of 0.01% — that's about -1 likes and 12 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 2.7x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 206 characters.

Key Metrics

190.3K

Followers

2.4K

Following

12

Total Posts

0.01%

Engagement Rate

-1

Avg Likes

12

Avg Comments

Authority Score

40/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

190,288 followers

Engagement
0/30

0.01% engagement rate

Content
0/20

12 posts, 12 avg comments

Growth
13/15

78.0:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

-12

Total Likes

141

Total Comments

Engagement Rate

0.01%vs 1.8% (avg)
-100%

Your engagement rate is 100% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

-1vs 8,000 (avg)
-100%

Your average likes are 100% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

12vs 250 (avg)
-95%

Your comments are 95% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.4

Posts per day

Average

3

Posts per week

High consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
-15

Perfect hotel for a city escape @islandshangrila - harbour view, the most whimsical kid’s room, spa,...

View on Instagram
Content
Video
Most Comments
-136

The @jellycat Yacht Club has landed in Hong Kong - @lanecrawford @harbourcity - go there now! 🌊 Wok...

View on Instagram
Content
Video
High Performer
-123

I Sea You ♻️ @prada #PradaReNylon

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives -1 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Better
Avg Likes-1
Avg Comments17

Photos

Avg Likes-1
Avg Comments7

Videos outperform photos by 10 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">38.9</span>%

Likes Trend

+0.0%

Before: -1 avg

After: -1 avg

Comments Trend

+35.0%

Before: 10 avg

After: 14 avg

Total Engagement

+38.9%

Before: 9 avg

After: 13 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
3
1-100 chars
Medium
8
101-500 chars
Long
1
500+ chars
ShortBest
Likes-1
Comments16
Medium
Likes-1
Comments11
Long
Likes-1
Comments7

Average caption length: 206 characters. Short captions (1-100 chars) perform best with 15 avg engagements.

Hashtag Performance

With Hashtags

Better

7

posts

Avg Likes-1
Avg Comments13

Without Hashtags

5

posts

Avg Likes-1
Avg Comments11

Most Used Hashtags

#080bcnfashion×2#barcelonafashionweek×2#hongkongyoungfashiondesignerscontest×1#香港青年時裝設計家創作表演賽×1#hktdc60×1#hktdc×1#jellycatyachtclub×1#jellycat×1#lanecrawford×1#pradafw26×1

Average 1.3 hashtags per post. Posts with hashtags get 2 more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 190.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.013

Excellent

Engagement Rate

0.01%

Below average

Total Followers

190.3K

Following 2.4K
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of -1 likes and 12 comments per post

Hashtags & Captions

Top Hashtags

#080bcnfashion(2)
#barcelonafashionweek(2)
#hongkongyoungfashiondesignerscontest(1)
#香港青年時裝設計家創作表演賽(1)
#hktdc60(1)
#hktdc(1)

Based on 12 recent posts

Top Caption Words

tramezza(3)
perfect(2)
hotel(2)
city(2)
view(2)
club(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional39% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance100%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance29%

Beauty & Skincare

Beauty tips and skincare routines

Relevance29%

Travel & Adventure

Content related to travel destinations and adventures

Relevance14%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English74%
Chinese13%
Portuguese9%
German3%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post-3

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated -3 accounts.

Best Time to Post

Best performing time: Friday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @declanchan's recent content

@declanchan's engagement rate of 0.01% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 3.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 206 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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