@decoderpod
Decoder Podcast
@verge podcast about big ideas and other problems with host Nilay Patel. New episodes every Monday and Thursday.
@decoderpod Profile Analysis Summary
Based on the last 12 posts
When we look at how decoderpod's audience interacts with their content, we see an engagement rate of 1.54% — that's about 262 likes and 14 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 100% of recent posts are videos and 0% are photos.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 253 characters.
Key Metrics
17.9K
Followers
32
Following
217
Total Posts
1.54%
Engagement Rate
262
Avg Likes
14
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
17,947 followers
1.54% engagement rate
217 posts, 14 avg comments
560.8:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.1K
Total Likes
173
Total Comments
Engagement Rate
Your engagement rate is 38% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 87% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 82% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.3
Posts per day
9
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Superhuman CEO Shishir Mehrotra came on Decoder after killing a controversial feature inside Grammar...
View on Instagram
In response to his company’s decision to clone real people with AI for its “expert review” feature, ...
View on Instagram
Paramount Skydance produces Tom Cruise’s Mission Impossible and Top Gun series. But its new deal to ...
View on InstagramAnalyzed 12 posts. Top content receives 998 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 276 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">66.0</span>%
Likes Trend
-65.3%
Before: 389 avg
After: 135 avg
Comments Trend
-78.2%
Before: 24 avg
After: 5 avg
Total Engagement
-66.0%
Before: 413 avg
After: 140 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 253 characters. Medium captions (101-500 chars) perform best with 276 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 3.9 hashtags per post. Posts with hashtags get 276 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 17.9K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.002
ExcellentEngagement Rate
1.54%
Below averageTotal Followers
17.9K
Following 32- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 262 likes and 14 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Beauty & Skincare
Beauty tips and skincare routines
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 787 accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @decoderpod's recent content
@decoderpod's engagement rate of 1.54% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 3.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 253 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.