@designessentials
Design Essentials - Haircare
Providing hair care solutions for over 35 years. Proud Black-owned brand! Find us at Ulta, SalonCentric, JCPenney, Sally, Walmart, Target & Walgreens!
@designessentials Profile Analysis Summary
Based on the last 12 posts
When we look at how designessentials's audience interacts with their content, we see an engagement rate of 0.11% — that's about 277 likes and 22 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 4.2x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 72 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 313 characters.
Key Metrics
259.9K
Followers
1.3K
Following
7K
Total Posts
0.12%
Engagement Rate
277
Avg Likes
22
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
259,896 followers
0.11% engagement rate
7015 posts, 22 avg comments
195.4:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.3K
Total Likes
258
Total Comments
Engagement Rate
Your engagement rate is 94% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 91% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
As a young child in Savannah, Georgia, our founder, Mr. Cornell McBride, Sr., promised to build his ...
View on Instagram
Our history lives in our homes, our salons, and our stories ✨ From 1973 to now, thank you for bein...
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As Women’s History Month has ended, we’re carrying that same energy into April, always💜✨ Sharon Th...
View on InstagramAnalyzed 12 posts. Top content receives 2.1K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 368 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">80.0</span>%
Likes Trend
-81.9%
Before: 469 avg
After: 85 avg
Comments Trend
-49.1%
Before: 29 avg
After: 15 avg
Total Engagement
-80.0%
Before: 497 avg
After: 99 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 313 characters. Long captions (500+ chars) perform best with 2.2K avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 0.4 hashtags per post. Posts without hashtags perform 306 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 259.9K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.005
ExcellentEngagement Rate
0.11%
Below averageTotal Followers
259.9K
Following 1.3K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 277 likes and 22 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.
Business & Motivation
Entrepreneurship and motivational content
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 830 accounts.
Best Time to Post
Best performing time: Thursday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @designessentials's recent content
@designessentials's engagement rate of 0.11% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 72 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 7.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 313 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.