devaughndesign
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@devaughndesign

Devaughn Design | Seattle Interior Designer

PublicInterior Design Studio
12
Posts
2.2K
Followers
1.9K
Following

Bespoke, HYGGE Intentional Homes — Thoughtfully Designed Renovations • New Builds • Furnishings Serving the PNW & Beyond

linktr.ee/DevaughnDesign
12 posts analyzed

@devaughndesign Profile Analysis Summary

Based on the last 12 posts

When we look at how devaughndesign's audience interacts with their content, we see an engagement rate of 9.68% — that's about 193 likes and 19 comments per post on average. Compared to similar accounts in the 1K-10K follower range (where the average sits around 5%), this is 94% higher, which suggests a genuinely engaged community.

Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 950 characters.

Key Metrics

2.2K

Followers

1.9K

Following

12

Total Posts

9.65%

Engagement Rate

193

Avg Likes

19

Avg Comments

Authority Score

47/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
4/25

2,196 followers

Engagement
27/30

9.68% engagement rate

Content
10/20

12 posts, 19 avg comments

Growth
3/15

1.2:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

2.3K

Total Likes

232

Total Comments

Engagement Rate

9.68%vs 5% (avg)
+94%

Your engagement rate is 94% above the Nano (1K-10K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

193vs 500 (avg)
-61%

Your average likes are 61% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

19vs 25 (avg)
-23%

Your comments are 23% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.3

Posts per day

Average

2

Posts per week

Medium consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
49445

Join us at @nellesdowntown as we celebrate the beginning of something really special 🤍✨🐦‍⬛🥂📮☕️🍦...

View on Instagram
Content
Most Comments
22848

I still can’t believe just two weeks ago we stood in front of the doors of @nellesdowntown for the r...

View on Instagram
Content
Video
High Performer
41230

The magic happens when you trust the process — plus some projects are more than just about the inter...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 494 likes on average.

Content Type Analysis

Content Distribution

92%
Videos (11)Photos (1)

Videos

Avg Likes190
Avg Comments17

Photos

Better
Avg Likes228
Avg Comments48

Photos outperform videos by 69 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">90.1</span>%

Likes Trend

+90.5%

Before: 133 avg

After: 253 avg

Comments Trend

+86.4%

Before: 14 avg

After: 25 avg

Total Engagement

+90.1%

Before: 147 avg

After: 279 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
3
101-500 chars
Long
8
500+ chars
Short
Likes71
Comments7
Medium
Likes105
Comments11
LongBest
Likes242
Comments24

Average caption length: 950 characters. Long captions (500+ chars) perform best with 266 avg engagements.

Hashtag Performance

With Hashtags

8

posts

Avg Likes175
Avg Comments18

Without Hashtags

Better

4

posts

Avg Likes230
Avg Comments23

Most Used Hashtags

#burien×5#seattleinteriordesign×5#hyggehome×3#hygge×3#pnwinteriordesign×2#interiordesignseattle×2#seattlecafe×2#nellesburien×1#interiordesign×1#hospitalitydesign×1

Average 3.0 hashtags per post. Posts without hashtags perform 60 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 2.2K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.849

Average

Engagement Rate

9.68%

Above average

Total Followers

2.2K

Following 1.9K
Profile Insights
  • Balanced - following close to follower count
  • Engagement rate is above the 5-10% benchmark for micro accounts
  • Average of 193 likes and 19 comments per post

Hashtags & Captions

Top Hashtags

#burien(5)
#seattleinteriordesign(5)
#hyggehome(3)
#hygge(3)
#pnwinteriordesign(2)
#interiordesignseattle(2)

Based on 12 recent posts

Top Caption Words

space(16)
something(15)
design(14)
project(11)
feel(10)
community(10)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional37% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance56%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance50%

Travel & Adventure

Content related to travel destinations and adventures

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English87%
Portuguese9%
German2%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelVery High

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post580

Estimated based on average engagement × 3

Audience Summary

This growing account shows very high engagement with primarily English content. Average post reaches an estimated 580 accounts.

Best Time to Post

Best performing time: Monday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @devaughndesign's recent content

@devaughndesign's engagement rate of 9.68% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.

Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 950 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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